GoITeens LMS — B2C E-Learning platform

+ Hired a cross-functional product team of 6

+ to successfully fork an E-Learningplatform (LMS) to customize for subsidiary business-unit’s model;

+ Conducted users’ matching between platform and CRM to set LTV;

+ Built leads funnels through platform to increase CR from request to sale;

+ Released features to increase Retention to payment next month & LTV;

+ Released features to automate up to x men-hours/month of business-processes;

BUKI - marketplace for tutoring · Full-time

• Launched bunch of triggered notifications: Email, SMS, Viber to improve retention
• Rebuilt the tutor's, student's back-offices
• Helped to build the new UI-kit and elements like components of front-end
• CR from landing to tutors registration – before 38% after 44%
• CR from landing to orders - before 31% after 38%
• CR from back-office pages view to cart of packages of lessons – before 3% after 7%
• CR from cart of packages of lessons to payment: before 12% – after 16%
• CR from free lesson to purchased package of lessons – before 53% after 58%
• Subjects (packages) per student – before 1.2 after 1.5
• Designed and aligned the roadmap of next A/B-tests

Hireterra.com - hiring and job search platform or IT jobs and tech talent marketplace for the US:

• Transferred the company from Google Analytics to Amplitude: developed event taxonomy for both roles of the IT job search marketplace, setting tasks for developers
• Implemented triggered & automation emails system: increased 7d retention from 4% to 7%
• Built a base of candidates which grew from 1K to 2K in 3 months
• Built a base of jobs which grew from 0 to 55 in 2 months
• Increased recruiters sign up conversion rate from 2% to 6% on A/B tests conducted
• Produced the document of competitors' analysis: visible value proposition, use cases, ads, visible positive and negative feedback
• Lead the product through the whole redesign with a UX/UI designer

Carta.ua - marketplace of automotive services:

• Launched almost from scratch.
• Increased CR from guests to new profiles of auto services from 2% to 5%
• Developed the trigger-based email marketing. Raised Retention to B2B monthly subscription to displaying in sponsored results (listings) from 8% to 25% (for paying users).
• Developed internal analytics for B2B customers. Raised Lifetime to more than 1 month.
• Increased CR business page view to booking from 0.18% to 2.5%. Increased CR view to calls from 1.5% to 7%.
• Raised prices for B2B monthly subscription. Resulted in +25% of ARPPU.
• Released new scheme of ads placing and rotation (AdSense + affiliate). Resulted in +5.5% monthly revenue.

Human resources management system – internal product:

• Implemented from the scratch to optimize internal management of staff and corporative events.

Analytical/review/media platform - lead generation model (NDA):

• Implemented from the scratch. Designed with UX designer and developed with frontend, backend developers.
• Achieved the conversion to affiliate registration 2.5%.

Android & IOS apps for sport news media (NDA)

• Launched mobile versions of web portal. Resulted in: 10k+ (Android), 7k+ (IOS) installs per 1-st month.