VR Inn is a startup in the entertainment industry. During the lockdown, we were forced to make the pivot to SaaS VR training for manufacturers (B2B). The main goal was to find the product-market fit and validate the MVP on the market leading to an improved investment attraction.

Key Results

• Conducted market research and created and implemented the product marketing strategy from scratch.

• Validated the MVP and secured the product-market fit allowing us to raise $25k pre-seed from the Ukrainian Startup Fund and $10k from the GIZ fund.

• Created an automated marketing funnel that gathered 300 MQLs (enterprise) during the 2 months of validation for the MVP.

Key Responsibilities

• Conducting market research and strategy in addition to designing both ICP and CJM

• Working closely with the development and product teams.

• Creating marketing materials along with the design team (website, proposal, pitch deck, video materials).

• Launching & scaling LinkedIn & e-mail campaign for lead generation.

• Developing SEO & content strategy.

VR Inn is a startup in the entertainment industry. We developed our own Free-Roam VR games and created a SaaS marketplace for them. My main goal was to plan & implement a go-to-market strategy.

Key Results

• Implemented marketing strategy for our own Free-Roam VR location (B2C), which resulted in 80% booked time slots.

• During the beginning of the lockdown, attracted new clients (B2B) from different parts of the world (US, Europe, Asia, Australia).

• PR: Received an award from Aixar Academy of International Extended Reality for ??Rising VR Company of the Year (2020).

Key Responsibilities

• Developing SEO & content strategy.

• Launching traffic advertising campaigns (Google Ads).

• Collecting the leads for email and LinkedIn outreach (B2B).

• Conducting growth hacking with digital marketing.

Estet is an event and media company in the beauty industry with more than 100 team members. My main strategic goal was to find new acquisition channels to grow the customer base. I managed a team of 9 specialists.

Key Results

• Reduced marketing costs by 30% while keeping the results at the same level. Implemented KPIs for the team.

• Created lead magnets that boosted the customer base significantly for about $0.01 per lead.

• Planned and held webinars with a full return of the marketing investment.

• Full marketing coverage for a brand-new event in the beauty industry that gathered the largest number of visitors in this market (30% of the tickets, as well as 80% of sponsorship packages, for the next year have already been sold).

• Made the rebranding and new concept for the competition between the beauty specialists. As a result, it gathered the largest number of visitors in the industry, which was declared by the Ukrainian Guinness Book of Records.

Key Responsibilities

• Marketing team management and supervising.

• Creating a digital marketing strategy for the company's products.

• Measuring the results of the digital marketing activities & marketing department performance.

• Engagement of the customer base (100k+) by using SMM (15+ pages, 5 media resources), email, SMS, and remarketing.

• New customer acquisition by SEO, Facebook, Instagram, Google Ads, and YouTube.

• Launching the company's commercial YouTube channels from scratch.

• Holding the PR activities and collaborating with influencers.

• Creating free products/lead magnets (A\B testing) to validate the new marketing hypothesis.

• Maintaining close communication with the IT and Sales departments.

As the digital agency member, I was responsible for taking care of clients' projects and accomplishment of the KPIs. I was the main point of communication between the client's side and our internal marketing team.

Key Responsibilities

• Market and competitor analysis.

• Designing of ICP, buyer persona, marketing strategy.

• Preparation of the mockups & content for the websites.

• Creation of the marketing materials along with the design team.

• Planning & launching of the marketing campaigns (PPC, FB\Inst).

• Managing the SMM team and working on the content plan.

• Measuring the results of every marketing activity, creating reports and analytical dashboards (Google Analytics, GTM).

• A/B testing of the visuals, ads, landing pages.