Planning the strategy for the promotion of online store products;?

PPC (traffic manager) - Google and META advertising companies to optimize targeted traffic to the lubystok.shop resource;

Resource administration: adding/deleting product items. Setting up internal advertising - sliders, discounts, promotional offers;

Work with the Google Ads, META Ads (targeting). All types of companies;

Monitoring the achievement of CRI of Google Ads advertising companies;

Setting tasks for graphic designers to create visuals for KMS and PMax companies. YouTube video content branding;

Setting tasks for technical specialists (*programmers, ERP specialists);

Analysis of key marketing indicators - ROAS / ROMI, СTR, CPS, CAC, LTV, CPM;

Work with the Google Analytics - 4. Analysis of results;

Working with the Google Ads Editor resource and Google Tag Manager, Google Tag Assistant;

Working with the Google Searche Console resource. Analysis of work results and resource efficiency;

Working with the Google Merchant Center resource and product feed. Formation of Google Shopping and Smart Shopping trading companies: setup, efficiency analysis, optimization;

Forming reports (month, quarter, year) through the Google Data Studio resource;

Setting up Google Ads for promoting video companies from the brands' YouTube channels;

Setting up remarketing and retargeting companies, gathering audiences in Google Ads and GA4 to form promotion companies;

Work with UTM tags, optimization of companies;

Automation of GoogleAds advertising companies;

Work with Google Key Words Planner and Google Adwords. Selection of high-frequency target queries for optimization of advertising companies;

Formation of the budget and expense items for the GoogleAds company.