Працював в 4 компаніях   11 років 1 місяць

Інтернет, IT

Chief Product Officer

Jooble

Інтернет

1 рік 1 місяць

01.2019 - 01.2020

Responsibilities:

  • Hiring people and creating a functional product management team (product designers, product managers, analysts).
  • Setting product management processes and started using the following product development practices: discovery sprint, user personas, CJM, hi fidelity prototype creation and testing.
  • Working closely with product managers as a leader of product team, deep engaging in details of major A/B tests, participation in new features prioritization, involving in testing prototypes and conducting user interviews, day-to-day coaching.
  • Implemented concept for dividing whole complex product on a scope for several empowered product teams with a minimum internal dependency. It led to possibility of hiring more product people and increasing speed of product development.
  • Long Term Product Vision was developed and presented.
  • Together with the team, the development of a roadmap for each product team for next 6 months and the approval of OKRs for the coming quarter.

Job Seekers’ Product and Marketing Director

robota.ua

IT

2 роки 1 місяць

01.2017 - 01.2019

Main achievements:

  • Competitive position vs the main competitor for two important business metrics (new CV added and Response Rate per one job) had been significantly improved.

  • Constantly growth amount of active users with the response and CV in CV DataBase

  • National online (reach and performance marketing) and offline (TV including) marketing campaigns creations and launches. See more here.

Responsibilities:

  • Develop an annual and monthly marketing plan to grow business profitability and implement it, respecting the marketing budget;

  • Hiring and leading product and marketing teams (developers, product managers, UX specialists, product analysts, brand managers, and digital marketing specialists).

  • Setting and performing OKRs for several empowered and cross-functional product and marketing teams.

CEO / General Manager

robota.ua

IT

2 роки 1 місяць

01.2015 - 01.2017

Main achievements:

  • Implementation of plans for aggressive growth in revenue and EBITDA.
  • Implementation of the transition to a new business model with boosted efficiency and less free services.
  • Achievement of a sustainable duopoly in the market when the two main players were perceived as leaders.
  • Management of the growth of the company from 60 to 200 employees.

Responsibilities:

  • Development and implementation of business strategies, plans and procedures.
  • Management of key management team, setting goals, supporting and providing resources for their implementation.
  • Reporting to and presenting of plans and strategies for the company's board of directors and supervisory board.
  • Maintaining and developing corporate culture to increase the level of employees' engagement.

Marketing Director

robota.ua

IT

6 років

01.2009 - 12.2014

Main achievements:

  • Hiring and developing a marketing team from scratch

  • Developing and Implementation of brand strategy for both audiences through the variety of marketing channels (SEO, CPC, TV adw., outdoor activities, event marketing and etc.)

  • A constantly growing amount of quality traffic and active user base.

  • Increasing conversion and response rate, optimizing marketing budget.

  • Increasing brand awareness and effectiveness of marketing activities.

Ключова інформація

Summary

  • 8+ years of experience in Digital Marketing in the digital product in a high growth environment;

  • Deep knowledge of online marketing activities: traffic acquisition (CPC, SEO, CPA), affiliate marketing, PR, content marketing, email marketing, etc.

  • Success experience in drive user engagement, conversion rate optimization and increase of response rate (in cooperation with product dev. department), general optimizing marketing budget and marketing activities;

  • Solid understanding of brand promotion, market research, data analysis methods and common digital marketing tools (ESP, CDP, marketing automation);

  • Strong management, organizational and analytical skills;

  • Ability to lead and inspire marketing and product teams;

  • Hands-on experience in GA, Amplitude, Tableau, Exponea, Unisender, A/A/B testing;

Навчався в 1 закладі

KIIM

Marketing Management

Kiev, 2008

Володіє мовами

Англійська

вище середнього

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Курси, тренінги, сертифікати

Strategies for Profitable in Technology Companies

Warsaw, 2016

Workshop: Strategies for Profitable in Technology Companies, Warsaw, Prof. Frank Cespedes (2 days) 

How to Create Products Customers Love

Warsaw, 2016

2016 Workshop: How to Create Products Customers Love, Warsaw, Marty Cagan (2 days)

Kostiantyn

Head of marketing

Київ

43 роки

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