Работал в 4 компаниях 11 лет 1 месяц
Интернет, IT
Chief Product Officer
Jooble
Интернет
1 год 1 месяц
01.2019 - 01.2020
Responsibilities:
- Hiring people and creating a functional product management team (product designers, product managers, analysts).
- Setting product management processes and started using the following product development practices: discovery sprint, user personas, CJM, hi fidelity prototype creation and testing.
- Working closely with product managers as a leader of product team, deep engaging in details of major A/B tests, participation in new features prioritization, involving in testing prototypes and conducting user interviews, day-to-day coaching.
- Implemented concept for dividing whole complex product on a scope for several empowered product teams with a minimum internal dependency. It led to possibility of hiring more product people and increasing speed of product development.
- Long Term Product Vision was developed and presented.
- Together with the team, the development of a roadmap for each product team for next 6 months and the approval of OKRs for the coming quarter.
Job Seekers’ Product and Marketing Director
robota.ua
IT
2 года 1 месяц
01.2017 - 01.2019
Main achievements:
Competitive position vs the main competitor for two important business metrics (new CV added and Response Rate per one job) had been significantly improved.
Constantly growth amount of active users with the response and CV in CV DataBase
National online (reach and performance marketing) and offline (TV including) marketing campaigns creations and launches. See more here.
Responsibilities:
Develop an annual and monthly marketing plan to grow business profitability and implement it, respecting the marketing budget;
Hiring and leading product and marketing teams (developers, product managers, UX specialists, product analysts, brand managers, and digital marketing specialists).
Setting and performing OKRs for several empowered and cross-functional product and marketing teams.
CEO / General Manager
robota.ua
IT
2 года 1 месяц
01.2015 - 01.2017
Main achievements:
- Implementation of plans for aggressive growth in revenue and EBITDA.
- Implementation of the transition to a new business model with boosted efficiency and less free services.
- Achievement of a sustainable duopoly in the market when the two main players were perceived as leaders.
- Management of the growth of the company from 60 to 200 employees.
Responsibilities:
- Development and implementation of business strategies, plans and procedures.
- Management of key management team, setting goals, supporting and providing resources for their implementation.
- Reporting to and presenting of plans and strategies for the company's board of directors and supervisory board.
- Maintaining and developing corporate culture to increase the level of employees' engagement.
Marketing Director
robota.ua
IT
6 лет
01.2009 - 12.2014
Main achievements:
Hiring and developing a marketing team from scratch
Developing and Implementation of brand strategy for both audiences through the variety of marketing channels (SEO, CPC, TV adw., outdoor activities, event marketing and etc.)
A constantly growing amount of quality traffic and active user base.
Increasing conversion and response rate, optimizing marketing budget.
Increasing brand awareness and effectiveness of marketing activities.
Ключевая информация
Summary
8+ years of experience in Digital Marketing in the digital product in a high growth environment;
Deep knowledge of online marketing activities: traffic acquisition (CPC, SEO, CPA), affiliate marketing, PR, content marketing, email marketing, etc.
Success experience in drive user engagement, conversion rate optimization and increase of response rate (in cooperation with product dev. department), general optimizing marketing budget and marketing activities;
Solid understanding of brand promotion, market research, data analysis methods and common digital marketing tools (ESP, CDP, marketing automation);
Strong management, organizational and analytical skills;
Ability to lead and inspire marketing and product teams;
Hands-on experience in GA, Amplitude, Tableau, Exponea, Unisender, A/A/B testing;
Учился в 1 заведении
KIIM
Marketing Management
Kiev, 2008
Владеет языками
Английский
выше среднего
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Курсы, тренинги, сертификаты
Strategies for Profitable in Technology Companies
Workshop: Strategies for Profitable in Technology Companies, Warsaw, Prof. Frank Cespedes (2 days)
How to Create Products Customers Love
2016 Workshop: How to Create Products Customers Love, Warsaw, Marty Cagan (2 days)
Kostiantyn
Kostiantyn
Head of marketing

Киев
Работает, но открыт для предложений
полная занятость
Обновлено 1 неделю назад