Summary:

As the Shopper Marketing Lead MT, I'll play a pivotal role in designing and executing strategies that engage and influence consumers throughout their shopping journey. My role involves managing a team to develop integrated marketing campaigns that drive brand growth and enhance customer experience at key retail touchpoints, both in-store and online.

Main Responsibilities:

• Budget ManagementOversee the shopper marketing budget, ensuring effective allocation of resources to maximize ROI Campaign
• Execution Consumer loyalty campaign management, from planning to execution, ensuring support are on-brand, on-time, and delivering measurable results (positive ROI, incremental volume)
• Retail Partnerships Collaborate closely with retailers, sales, and brand teams to ensure execution of shopper marketing initiatives that align with brand goals and retailer priorities
• Team Leadership executionManage and inspire a team of shopper marketing , fostering a collaborative and high-performing environment
• Perfect Store ExecutionDrive performance with Sales Team to ensure PS KPI’s delivered

Key achievements:

• Executed 19 activations in TOP MT (incl ATB, FOR A, Novus)Unlock combo (mix strategy initiative) visibility with top OT (50% coverage)
• Drive Snacks marginal category with additional 2ries in ATB (25% coverage)
• Advantage report (TOP 3 in the market in 2025 )

Main Responsibilities:

• Sales targets delivery and value shares growthP&L, budget management
• Joint business planning, assortment and promo strategy development with customers
• Channel trends analysis for category strategies development and alignmentEnsure perfect execution of all category and brands strategy on customer level.
• Handle the operational management monitoring evolution of sales volumes (weekly follow-up of the forecast, evaluate promotions effectiveness )
• Provide efficient cross functional communication (Marketing, Sales, Category Development, E2E, R&D)Coordinate Field Team (30) for local Merchandising development (training, guide lines focus on customer conditions
• Checking at the stores levels for the implementation of the agreements

Key achievements:

• Snacks category project (SOS increasing from 50% to 60%+);
• NPD successful market test in Silpo (4 SKUs Lays Baked);
• 2ries project implementation – more than 1500 places incrementally:
• Loyalty program coordination

• Defining and executing sales strategies and plans for the Key Accounts Channels: Transport - Airlines; Retail- Novus, Epicentr, Auchan, Aretail; HoReCa and Patrol Station in line with business requirements and Customer vision;
• Working cross functionally (Field Sales Force, Marketing, Finance, Trade Marketing, Supply Chain, Factories, Legal, etc) to identify, prioritize and develop commercial initiatives that meet the needs of the consumer, shopper, customer and company;
• Controlling execution of agreements with the key accounts;
• Holding negotiations, signing contracts and managing assortment;
• Ensuring commercial plans are consistent with the identified category growth opportunities, as well as channel and customer's strategies;
• Developing and managing promotional plan in collaboration with Trade Marketing department;
• Coordinating document workflow with the key accounts;
• Collaborating in a joint business planning process by collaborating with the customer to develop and establish mutually agreed business objectives and plans.

• Manage sales team (9 sales representatives);
• Distributor management (4 partners);
• Implementation promo marketing activities through sales team and distributors;
• Maintaining sales volume, product mix and selling price via constant interacting with supply and demand, changing trends, economic indicators and competitors
• Developing of sales strategy and business plan to ensure sales and margin targets to be exceeded;
• Coordination of distributors' activities;
• Building and maintaining effective cross-functional internal and external business relationships.

• Develop HoReCa execution in line with sales and brand strategy;
• Build an effective working relationship with key customers of the HoReCa channel Beverages
• Develop and maintain the key customers network timely and professionally;
• Implement and recommend HoReca plans on channel Beverages;
• Implement promo activities;
• Building and maintaining effective cross-functional internal and external business relationships.
• Manage the sales administration (credit, delivery coordination, cash, commissions and report writing);
• Maximize customer service and take any necessary action to maintain same including the satisfaction of any customer complaints;