Email Marketing Manager

We are an product company, founded four years ago by a group of dedicated professionals. Currently, our team consists of over 1000 individuals. Our portfolio includes more than 10 successful brands operating in countries of levels 1-3.

We are seeking a talented Email Marketing Manager to join our dynamic team at PGS in the Philippines Country Team department. As the Email Marketing Manager, you will be responsible for developing and implementing email marketing campaigns to drive engagement and retention for our products.

Main responsibilities :

• Working with various communication channels (e-mail, SMS, push, messenger) and developing email marketing strategies to attract, retain, and engage users.
• Creating and optimizing email templates, including promotional campaigns, trigger-based and automated messages, and informational updates.
• Managing automated email campaigns with audience segmentation and behavior-based triggers.
• Analyzing campaign performance metrics (opens, clicks, conversions) and optimizing strategies using A/B testing.
• Maintaining and updating customer databases for accurate targeting, while collaborating with designers and copywriters to create engaging, relevant content.
• Ensuring compliance with data protection and anti-spam regulations and resolving technical issues like deliverability and bounce rates through SPF, DKIM, and DMARC setup.

Skills required :

• Experience: 2+ years in email marketing
• Proficiency in Tools: Skilled in platforms like Mailchimp, HubSpot, or Salesforce Marketing Cloud.
• Campaign Management: Expertise in creating and optimizing email campaigns, including A/B testing and performance analysis.
• Database Management: Knowledge of audience segmentation and trigger-based campaigns, with strong database management skills.
• Technical Skills: Experience with SPF, DKIM, and DMARC setup to enhance domain trust, and familiarity with metrics like bounce rates, complaints, and unsubscribes.
• HTML/CSS: Basic knowledge for email template customization.
• Analytics: Proficiency with tools for monitoring and optimizing campaign performance.
• Soft Skills: Strong communication skills, attention to detail, and ability to collaborate across teams.
• Creative Mindset: Innovative and proactive in generating and implementing ideas.
• English Proficiency: Upper-Intermediate or higher for working with international clients and projects.

We offer:

• Flexible work schedule remotely;
• Paid sick leave and vacation days;
• Cool and creative gifts for holidays and important events of employees;
• Product meetups and training sessions on soft skills development;
• Absence of micromanagement, hierarchy, quick decision-making;
• Attendance of top conferences worldwide.