Meta Ads Setup: Practiced the full cycle of campaign creation in Ads Manager, including technical setup, audience targeting (Pixel, Lookalike, Interest-based), and placement selection.

Campaign Architecture: Developed structured campaign frameworks for test projects, focusing on different funnel stages (Awareness to Conversion).

Analytical Literacy: Mastered key performance metrics (CPA, CTR, CPC) through practical exercises and case studies, learning how to interpret data for optimization.

Competitor Audits: Conducted detailed research using Facebook Ad Library to analyze competitor funnels and creative strategies.

• Managed the full Sales Funnel, identifying customer pain points and optimizing the path to conversion.
• Leveraged consumer psychology and objection handling to create more effective commercial offers.
• Consistently achieved sales KPIs and met strict deadlines for complex visa and educational projects.

• Inbound lead processing and sales conversion optimization via CRM.
• Preparation of customized commercial proposals for clients.
• Selection and B2C sales of language courses, client support prior to departure.

Marketing Focus: Development of company promotional materials (brochures, presentations, email newsletters) to attract new clients.

Market Research: Market analysis and sourcing of new B2B partners in Asian and African regions.

Managed a project organizing language courses for foreigners in Poland. Participated in the development of international market entry strategies.