• Managed the full procurement cycle:

- identified and selected manufacturers/brands, negotiated pricing and contract terms;

- selected and co-designed models, formed collections and placed orders;

- oversaw production stages, ensured product quality and timely delivery; - prepared accompanying documentation, reconciled accounts with partners;

• Negotiated and built long-term partnerships with producers from China, Turkey, Italy, Portugal and Ukraine. Brought in brands such as Puma, New Balance, and Wortmann Group (Germany);
• Analyzed market, sales and competitors to optimize ordering strategy;
• Worked with 1C: created orders, sales reports, and pricing data;
• Developed and delivered presentations; spoke at industry events and conducted internal training workshops.

• Event Management: Oversaw and executed full-cycle organization of large-scale events: fashion shows at external venues, business conferences, and corporate events. Also coordinated photo shoots and delivered over 10 offsite workshops annually for the designer’s brand partners;
• Led project planning and execution: conducted feasibility analysis (market, resources, cost), developed budgets and timelines, selected and coordinated contractors;
• Initiated and structured cooperation with international fabric suppliers. Established processes that continued to operate successfully beyond my tenure;
• Supported CEO: prepared presentations and lecture content, managed interviews and business correspondence, organized travel and daily scheduling.

• Managed partnerships (collaborations, store distribution), coordinated collection placements;
• Created and maintained a CRM base of clients and suppliers (Ukraine and Europe);
• Oversaw materials supply from Europe and handled financial reporting;
• Participated in organizing shows during Ukrainian Fashion Week;
• Edited interview texts for fashion publications;

• Planned marketing budgets and managed international campaigns (USA, Canada, South Asia);
• Coordinated sponsorship projects and collaborations with international offices;
• Led contractor communication, ran tenders, and co-developed creatives with designers;
• Planned, coordinated and analyzed digital campaigns to promote website and services;
• Wrote advertising content and managed outsourced ad agencies.