NICHES (military, BAD, korean cosmetics, agricultural equipment, fashion and others)

• analysis of the site/application, traffic sources and channels (SEO, SEA, Meta, Instagram, Chatbots), customer retention tools (e-mail, push);
• funnel analysis, finding weak points, creating a backlog to increase CR;
• web interface and UX/UI аnalysis, UAT;
• content analysis;
• analysis of competitors;
• planning work on improvement and promotion taking into account the goals and objectives of the business;
• recommendations for improving CRO;
• defining the main KPIs;
• gained experience with Dynamic yield for work with web interfaces and A/B/C testing, Algolia for work with site search.

• launched the online store with 40,000 items;
• conducted a comprehensive audit of the Internet project and SWOT analysis to further improvement the resource and its technical components;
• planned, managed and controlled the improvement of technical characteristics of the resource, UX/UI parameters, checkout for the user, content, integrations with ERP and payment systems;
• conducted onboarding of new specialists on the project and worked with them: developer's team, 1C, designer's team, SEO, PPC agency;
• improved communication and feedback between teams;
• reduced the time required to implement ideas into working functionality;
• provided timely delivery of project tasks within the allocated budget.

Responsibilities:

• gathering, upgrading and prioritizing requirements;
• implementing and supporting technical improvements (leading and prioritizing project backlog);
• preparing, maintaining and controlling the necessary project documentation;
• working with distributed teams (in-staff and outsource, up to 25 people);
• daily follow-up, troubleshooting;
• promoting the online store (choice of tools);
• organizing the sale on marketplaces (prom, olx);
• working with key metrics and OKR, KPI.
• budgeting and scheduling (long/mid/short term).

• managed the creation of retail online stores from scratch;
• placed it in the top 10 by the main search positions;
• optimized and controlled all business processes from order to customer delivery.

Responsibilities:

• defining project high-level concept and development strategies to meet requirements;
• iImplementing and supporting technical improvements;
• determining customers' needs and preferences;
• planning, managing, controlling SEO, SMM, SEM, email marketing;
• working with different teams (in-staff and outsource up to 10 people);
• budgeting (long/mid/short term).

• built a system for financial accounting and reporting that focused on standardization and automation;
• organized the work of the project management teams in terms of preparing and implementing financial reporting;
• managed a few projects simultaneously (up to 4).

Responsibilities:

• management and tax accounting;
• budgeting for production, sales, advertising;
• planning, monitoring, and controlling financial flows for all projects. (https://book-ye.com.ua/ https://tyzhden.ua/).