Overview: Online booking platform for the beauty industry (E-commerce, B2B).

Key responsibilities and achievements:

-Developed the market entry strategy (short-term and long-term plans);

-Conducted a comprehensive SWOT analysis of the market and competitive landscape;

-Wrote the technical requirements for platform optimization;

-Created new product categories aimed at increasing monetization;

-Designed the monetization pricing model;

-Developed the project implementation road map for one year;

-Outlined the digital promotion strategy (Meta Ads, UGC, brand ambassadors, SEO), offline and partnership channels;

- Crafted a unique selling proposition (USP);

- Defined job descriptions for the whole project team;

-Developed sales scripts and objection-handling responses;

-Co-created the brand positioning and packaging concept with the marketing team;

-Approved draft designs for email campaigns and graphic visuals;Launched the sales department operations.

Commercial department budget control:

• Calculated expected growth rate for each sales channel;
• Built an annual project cost model (including promotion channels and salary calculations with tax considerations);
• Estimated the break-even point.

Work experience: The company's primary focus is serving as the official dealer of the Poltava Ventilator Plant (B2B, B2C).

Key responsibilities and achievements:

• Establishing a sales department from the ground up;
• Drafting technical specifications for CRM development in 1C8 to align with the establishment of sales funnel business processes;
• Collaborated with assembly organizations;
• Initiated new category expansion projects: industrial engines, industrial pumps, thermal equipment;
• Attracted new wholesale customers for industrial engines and established corresponding business processes.