(UKR) EXAMPLE OF A MARKETING PLAN FOR 6 MONTHS to develop the company and expand the sales market, follow the link below:

https://tinyurl.com/3xucz77f

(ENG) To download the full version of CV IN ENGLISH, follow the link: https://tinyurl.com/ybrwr8x8

(UKR) Щоб скачати повну версiю РЕЗЮМЕ НА УКРАЇНСЬКІЙ МОВІ, перейдіть за коротким посиланням: https://tinyurl.com/ysyz8234

(RUS) Чтобы скачать полную версию РЕЗЮМЕ НА РУССКОМ ЯЗЫКЕ, перейдите по короткой ссылке здесь: https://tinyurl.com/57t6df8p

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CURRENT ACTIVITY

Script Selection Editor

(Content for Distributors and Filmmakers)

Key Responsibilities:

- Analysis of scripts based on artistic, cultural, and social value, with emphasis on education and human rights themes.

- Selection of stories promoting diversity, inclusion, and addressing global issues.

- Advising distributors on content choices that resonate with international audiences and support cultural diplomacy.

- Collaboration with screenwriters, directors, and producers to enhance script quality and ensure ethical and narrative compliance.

- Monitoring of global trends in audiovisual content and advocacy for socially responsible storytelling.

- Identification of opportunities for intercultural education and awareness-raising through media platforms.

Key contributions:

- Legislative initiatives proposed to enhance the protection of architectural heritage and reform the governance of multi-unit residential buildings in the context of missing conservation agreements and inadequate technical supervision.

- Draft amendments to national laws (On the Protection of Cultural Heritage, On Housing and Communal Services) prepared and submitted to the relevant Parliamentary Committee.

By the link below:

https://tinyurl.com/4rvt93st

- Policy concept developed for the certification of property management companies, including a framework for license revocation in cases of repeated non-compliance.

- Advocacy conducted for the creation of an interagency coordination body on historic building oversight under the Kyiv City State Administration or the Ministry of Culture, with participation from residents, experts, and local authorities.

- Community initiative group established to support structured dialogue with municipal bodies, heritage protection departments, the Prosecutor’s Office, and UNESCO representatives.

- Public mechanisms promoted for the inventory and removal of unauthorized constructions, allocation of state funds for emergency repairs, and mandatory technical assessments of cultural heritage buildings.

Job position: Resettlement coordinator for the members of diplomatic missions & government officials, embassies, NGO’s, international intergovernmental organizations, commercial international companies’ representatives.

Employer: “Central Management Company” (25 employees) Recommendation: Samuel Smith (Viber/Whatsapp +14156066858)

Responsibilities and Achievements:

- Organization of leasing residential and commercial real estate for international clients, including diplomatic missions, embassies, intergovernmental organizations, NGOs, and multinational companies.

- Ensuring compliance with security requirements specific to international organizations and foreign nationals.

- Management of financial aspects of transactions: contracts, payments, and reporting.

- Conducting presentations of properties for rent and sale.

- Supervision of repair and construction works.

- Communication with utility services and building administrations, including matters related to restoration and infrastructure development.

- Negotiation with international investors regarding regulatory risks, market prospects, and legal issues.

Collaboration with media (Inter TV channel):

• Preparation of scripts and reports on real estate issues, illegal construction, and residents’ rights.

• Fact verification, organization of filming, and coordination with experts and authorities.

Examples of media work:

TV Subject №1: From 04/02/2020, the title is "Our rights: a dangerous neighborhood / Наші права: небезпечне сусідство": https://www.youtube.com/watch?v=0O9DtUWJbt0

Investigative social report about an illegal three-story hostel extension built next to the office of the Central Communal Managing Company Director (Kyiv, Ukraine, Maidan). The unauthorized construction caused a critical drop in heating performance and hot water supply for the entire residential building.

TV Subject №2: From 07/07/2020, the title is "Our rights: illegal construction / Наші права: незаконна забудова”: https://www.youtube.com/watch?v=0f7e48eLc7w

Social investigation into illegal rooftop construction on a historic residential building with the McDonald’s at Maidan- Independence Square (Kyiv, Ukraine). The owner of the top-floor apartment illegally expanded the unit under the guise of charitable roof repairs, building a private penthouse. As a result, flooding occurred and the building developed structural cracks in its walls.

Key Achievements:

• Stable revenue generated through long-term leases with diplomats and international clients.

• Participation in the preservation of architectural heritage and restoration initiatives.

• Counteraction of unauthorized construction and violations in housing and communal services.

• Development of proposals for improving urban planning and legislative policies.

International advertisement project that was covered on CNN Business channel and Fortune Magazine channel.

Employer: Thrive Global Store, USA (a large online retail store).Arianna Huffington is the owner of the company. She is a Greek-American writer, co-founder of the Internet media "The Huffington Post", which was bought by AOL in 2011 for 315 million US dollars. Arianna Huffington was included in Time magazine's list of the 100 most powerful people in the world and Forbes' list of most powerful women.

Project Description

A viral product prototype was developed under the name “Bed for Smartphone” — an original phone stand designed to encourage users (both adults and children) to put their devices away before bedtime, reducing gadget dependence and promoting better sleep quality.

Leveraging a tech-themed viral product allowed the company, traditionally focused on sleep-related goods, to secure advertising space at IT exhibitions in the United States, an unconventional yet effective marketing strategy.

This approach helped expand the customer base to include affluent yet chronically sleep-deprived IT professionals.

The prototype launch sparked lively discussions across social media platforms, including VK (June 22, 2016) and Facebook.

The project was covered by CNN Business and featured on Fortune Magazine’s video channel, significantly increasing brand visibility beyond its core target audience.

See the product prototype promotion on VK:

https://vk.com/bedforsmartphone

See the product prototype promotion on Facebook:

https://goo.gl/kighrH

Project Impact & Media Coverage:

The release of the “Bed for Smartphone” prototype coincided with the launch of the global phenomenon Pokemon Go (2016).

The viral marketing slogan “Do you want your Pokemons sleep well? Buy them the first ever Bed for Smartphone!” gained significant traction among youth audiences worldwide.

The product concept was acquired by a US-based company specializing in sleep-related products and evolved into the “Family Bed for Smartphones”, a multifunctional charger designed for the gadgets of all family members.

The family charger received prominent media coverage on CNN (Nov 30, 2016) and Fortune Magazine Channel (Nov 2, 2016), boosting brand visibility in the competitive wellness market.

Watch the TV feature about the product on CNN Business Channel:

youtu.be/HvYhe8OUPWE?t=168

Watch the TV feature about the product on Fortune Magazine Channel:

youtu.be/NG3CruoWCJQ?t=6

Photo of the company owner with the product:

goo.gl/c3Y7XG

Project Outcome:

The “Bed for Smartphone” product successfully facilitated access to previously untapped advertising platforms at IT exhibitions, enabling Thrive Global Store to reach a new, affluent, yet sleep-deprived audience of IT professionals.

This led to a significant increase in sales of sleep-related products: pillows, bedding, and educational literature by attracting a new customers.

Job position: Internet marketer (part time job paralleled to the main job activity of those years).

Employer: "Hresna" (“Godmother”- transl. from ukr. to eng.) Kiev, Ukraine.The manufacturing company of textile christening goods for children; the online store of the company was established in 2010.

Recommendation: Irina Dyadik (owner), +38 099 532 57 92,

Facebook: www.facebook.com/irina.belicko

The site of the company see by the link below: www.xresna.in.ua

Key Responsibilities

- Supporting the launch and ongoing promotion of the company’s online store specializing in textile christening goods for children.

- Managing advertising campaigns across internet and print media.

- Directing cross-site incoming internet traffic to attract new customers.

- Coordinating joint banner advertising between the online children’s textile store and the polymer goods manufacturing company’s sales platforms.

- Analyzing customer behavior and buying patterns transitioning between interior / construction products and children’s textile products.

- Evaluating sales growth trends in both product categories to optimize marketing strategies.

Key Achievements

- Establishing mutual promotion and advertising support between Dianit LLC (a manufacturer of kitchens and interior surfaces made from liquid CORIMAT polymer) and a company producing children’s textile products for christening. This collaboration contributes to expanding the customer base of both companies and increasing sales.

- Attracting a new customer segment — young families with newborns living in small apartments. The frequent crying of babies motivated parents to expedite home renovations, resulting in quicker decision-making and timely prepayments.

This group proved to be highly reliable in advance payments, ensuring a stable and predictable cash flow.

- Facilitating reciprocal internet traffic exchange between the two companies, positively impacting sales growth for both parties.

- Supporting major kitchen installation projects in mid- and economy-class high-rise residential buildings, strengthening the company’s market position.

The company was sold in 2013, prior to the outbreak of the armed conflict in Donbas (eastern Ukraine). At the time, the company had 30 employees, including 5 who reported directly to the Marketing Director: the Head of Sales, a kitchen designer, a web designer, a graphic designer, and a sales manager responsible for advertising projects with other business partners.

Recommendations: Oleg Dyadik (SEO): www.facebook.com/dez.oleg

Andre Mescaline (web designer): www.facebook.com/andre.mescaline

Screenshot example of the company’s website

see by the link below:

goo.gl/upsSL9

Photos of products made from liquid Corimat polymer stone: goo.gl/sxxy34

Company Activity

- Manufacturing furniture and construction surfaces using liquid artificial polymer CORIMAT stone, a material similar in composition to dental fillings but designed for architectural and interior applications.

- Achieving high profit margins: 97.5% gross margin, with an extra charge of 780% on products.

- Producing custom kitchen projects featuring facades made from liquid stone.

- Delivering architectural and design solutions for premise renovations.

- Participating in governmental infrastructure projects, including airports, stadiums, and interior renovations of mid- and economy-class multi-storey residential buildings.

Marketing Director – Key Responsibilities

- Founding and developing the company from inception (“from zero”).

- Designing and implementing corporate branding and visual identity.

- Developing the company’s strategic growth plan.

- Creating promotional products and marketing materials.

- Leading the development, design, and promotion of the company website and related digital advertising platforms.

- Managing social media presence and informational control.

- Recruiting and managing marketing and sales staff.

- Building and expanding an online retail sales network.

- Generating and maintaining active inbound order flow, accounting for 50%–65% of total company applications.

- Positioning the company among Ukraine’s Top 5 in online order volume within the manufacturing segment.

- Establishing cooperation with foreign construction firms, architectural bureaus, and private clients across Russia, Georgia, Azerbaijan, and Italy.

- Conducting negotiations with investors to secure funding and partnerships.

Key Achievements:

- Effectively expanding the company’s manufacturing facility from 200 m? to 750 m? (8,073 sq ft) of production space, plus an equally sized warehouse, within 4 years.

- Supplying interior surfaces made from CORIMAT polymer stone to major governmental infrastructure projects, including:

1.) Olympic Stadium, Kyiv, Ukraine

2.) Zhulyany Airport, Kyiv, Ukraine

3.) “Villa Sofia” Hotel, Yalta, Crimea (owned by renowned People’s Artist of the USSR, Sofia Rotaru)

Delivering products to numerous other significant projects in both domestic and international markets.

Sas La F — Mo_scow, Ru_ssia / Paris, France Jan 2000 – Jan 2003

- Conducting market research to identify real estate acquisition opportunities.

- Monitoring and supervising construction processes for small to medium-sized real estate projects (apartments, offices).

- Collaborating with international specialists to ensure project quality and compliance.

- Supporting cross-border operations between Russia and France in the real estate sector.

- Performing design and illustration tasks for book projects.

- Studying the full book production cycle, including creation, editing, ghostwriting, and marketing.

- Acquiring practical skills in international publishing and digital sales.

- Books illustrated by the resume author in 2001 have been successfully sold on Amazon for over 20 years.

Example of the book №1 see by the link below:

What Every Woman Wants Men to Know — Paperback, December 21, 2002 by V. Michael McKenzie (Author)

https://tinyurl.com/4653nkpr

Example of the book №2 see by the link below:

Deity of the Sun — Paperback, July 1, 2002 by Alecxander Lee (Author) https://tinyurl.com/kz9sfcb5

Plasmania Ltd — London, England, plasma screen sales (B2B)

- Collaborating with mass media to promote the company’s products.

- Preparing and distributing press releases and articles.

- Developing promotional strategies to increase brand awareness.

- Organizing advertising and public relations events.

Result: Acquiring valuable experience working in an international environment and exposure to cutting-edge plasma screen technology.