• Led the launch of an in-house media buying operation from scratch, establishing processes, infrastructure, and team structure
• Implemented and managed tracking systems, including iOS app integrations and third-party services
• Designed, built, and optimized high-performing marketing funnels across multiple verticals
• Recruited, trained, and managed media buyers and designers, conducting full-cycle interviews
• Developed data-driven reporting systems and analytical dashboards to support decision-making
• Launched and scaled campaigns across multiple GEOs for both new and existing products
• Managed a team of 6, ensuring consistent achievement of ROI and profitability KPIs
• Reporting and performance tracking
• Quarterly budget planning and allocation
• Creation of landing pages for specific events and custom bonus offers
• Testing and analysis of competitor brands

-Works with hundreds of applicationswith different content.
-Acquisition of mobile and web traffic(Facebook Ads, Unity Ads, Snapchat,TikTok).
-Optimization of marketing campaigns.
-Conducting A-B tests.
-Analysis of ads activities, campaignsand their optimization.
-Development of creative strategy forapps

-Works with hundreds of applicationswith different content.
-Acquisition of mobile and web traffic(Facebook Ads, Unity Ads, Snapchat,TikTok).
-Optimization of marketing campaigns.
-Conducting A-B tests.
-Analysis of ads activities, campaignsand their optimization.
-Development of creative strategy forapps