Работал в 5 компаниях 9 лет 9 месяцев
FMCG, Банки
Sr. Retail Marketing and Category Manager
Colgate-Palmolive
FMCG
2 года 11 месяцев
06.2021 - по настоящее время
- Identify insightful ways to bring new products at the market;
- Analyze the impact of shopper activity on the P&L and consider alternate plans, if appropriate;
- Use shopper understanding and data to assist on-going brand conversations;
- Activate shopper connections which deliver a competitive advantage;
- Prepare and deliver actionable recommendations for the brand based on shopper insight;
- Contribute to localizing claims and bringing it to life in-store;
- Provide valuable input to the shopper work-stream of a launch, making recommendations to secure launch success;
- Develop short term and long term category strategies base on a thorough understanding of market conditions and trends;
- Full understanding of internal and external data related to each channels - proactive approach to expanding our insights in terms of consumer, customer, competition and market trends;
- Lead shopper performance tracking and recommend improvement opportunities;
- Develop the annual Shopper activation plan in strong collaboration with brand team;
- POP production and budget control
Key Account Manager
Colgate-Palmolive
FMCG
2 года 6 месяцев
12.2018 - 06.2021
- prepare the annual negotiation plan with National customers;
- negotiate with National customers and gain Company's strategy and goals;
- compliance control the T&C with National customers;
- plan and control marketing activities;
- make deep analysis by customers for sales growth;
- budget control;
- achieve sales targets by customers on monthly bases;
Experience with customers: Epicentr, Watsons, Billa, Novus, VK.
What was done:
- sales growth from 5% to 30%;
- free placed the additional equipment (w/o extra budget)
- reviewed and eliminated of inefficient investments;
- gained assortment according to the priorities of the company;
- gained assortment and increased # of SKUs w/o additional investments
Commercial analyst
Colgate-Palmolive
FMCG
3 года 4 месяца
08.2016 - 12.2019
- deep dive into Ukraine market by categories, channels, segments etc.
- make conclusions and suggest decisions for improving company's results;
- sales analysis by customers and channels (Scan data, EYC);
- develop the analytical reports (dashboard) to the Company's Managers;
- take part in promo strategy development by categories and customers
- make presentations with analytical data and conclusions to the TOP Managers;
- support and work with CRM systems;
- work with ad-hoc requests
Individual Business Sector Specialist
Первый Украинский Международный Банк, ПАО / ПУМБ
Банки
1 год
06.2015 - 06.2016
- Provide consulting services to clients of products and services of the Bank;
- Active looking for new clients;
- Servicing credit transactions on existing credit products;
- Sign contracts with individuals for opening card, deposit and current accounts etc.
- Sale of other retail products/services to customers in accordance with the Bank's Tariffs;
- Preparing monthly financial reports for the department.
Call-center operator
Первый Украинский Международный Банк, ПАО / ПУМБ
Банки
10 месяцев
08.2014 - 06.2015
- Provide consulting services to clients of credit and debit payment card holders
- Blocking/unblocking cards, changing daily limits
- Maintenance of Internet banking services for individuals
- Sale of bank products
Ключевая информация
- Negotiation skills
- Team management
- Product management
- Budget management
- Sales management
- Analytic mindset
- Leadership development
- Teamwork
Учился в 1 заведении
Kyiv National Economic University named after Vadym Hetman
Master in Finance
Kyiv, 2015
Владеет языками
Английский
выше среднего
Курсы, тренинги, сертификаты
Projector
Presentation design
Skillbox
Project management
duration - 7 month
First Cambridge Educational Center
Improve English skills
Training center "Danko"
Learn Excel professionally
Vadym
Vadym
Trade Marketing or Category Lead
Киев
Работает, но открыт для предложений
полная занятость
Обновлено 1 неделю назад