Працювала в 5 компаніях   10 років 3 місяці

АПК (Агропромисловий комплекс), Торгівля роздрібна / Retail, FMCG, Електроніка та електротехніка

Group Brand Manager

ЛІДЕА УКРАЇНА

АПК (Агропромисловий комплекс)

3 роки 1 місяць

04.2021 - 05.2024

• Developed and successfully implemented CROPS promo strategy for the Ukrainian market with a Customer centricity
• Changed the approach to product positioning by defining and focusing the client's attention on their benefits 
• Development of the Crops brand plan and calendar of ATL & BTL activities
• Coordination of promo production processes (video, audio, photo)
• Analysis of competitors and market trends.
• Development and coordination of a value proposition for customers.
• Consumer Segmentation development and implementation.
• Tailor-made POS materials development.

Brand Marketing Manager

ARGO-retail network

Торгівля роздрібна / Retail

7 місяців

09.2017 - 04.2018

Having started working at the ARGO-retail network, as a Brand Marketing Manager, I was responsible for the development and implementation of marketing ATL and BTL campaigns for Brands such as ARGO, OVSkids, ORSAY, PROMOD, JACK & JONES, ONLY & SONS, VERO MODA & PIAZZA ITALIA.

  • Developed, implemented, monitored, and evaluated the Brand marketing communications strategy for advertisement, promotions, public relations, and digital.
  • Successfully opened 5 new Brand Stores in different cities of Ukraine.
  • Development of promotional materials in 24 Brand Stores and 9 Brands across the country.
  • Standardized the production and placement of POS materials, which in turn led to advertising budget optimization by 20%.

Experiential Execution Marketing Manager

Coca-Cola HBC

FMCG

9 місяців

12.2016 - 09.2017

• Established the Experiential Execution marketing team of 3 direct reporters, set annual team goals, and develop, and engage them in the business.
• Organized and implemented external and internal new product launch/rebranding BTL activities.
• Developed unique branded In-store Displays and advertising POS materials that have not been previously used in National Retail.
• Implement, monitor, and improve processes to link all marketing activities with the activities of the commercial team.

Retail Marketing Manager

Samsung Electronics

Електроніка та електротехніка

3 роки 3 місяці

09.2013 - 12.2016

Samsung Electronics was a key company in my development as a marketer

In 2014, the marketing team, that I was a part, was awarded the title of "The best marketing team in Ukraine".In 2016, I received an Outstanding Achievement Award for "Best Practice in Retail Marketing" among all Samsung divisions.For more than 3 years of hard and challenging work in this company, I was able to:

  • Developed, agreed, and implemented a "Happy Home" strategy for home appliances promotion in the markets of Ukraine and Moldova.
  • Created unique Visual In-store Displays in the "Happy Home" concept, and dozens of all kinds of advertising and POS materials.
  • Developing and implementing sales and marketing campaigns to provide revenue growth for the Home Appliance division.
  • Increased the presence of branded In-store Displays in large National consumer electronics chains by 50%.
  • Successfully managed advertising campaigns in hundreds of national and regional stores in two countries.
  • Brand participation in trade shows and retail exhibitions (CEE)

Trade Marketing Specialist

Група Данон: Данон Україна та Нутриція Україна

FMCG

2 роки 4 місяці

04.2011 - 08.2013

My first marketing job was very exciting and inspiring. Despite the fact that I had no work experience, I was able to get an interview with the largest international dairy company. My key responsibilities included:

  • Mechanics development of the promo campaign for all range of Brands Development, organizing, and conducting retail-marketing projects and activities (promo, co-promo, sampling) in cooperation with BTL agencies.
  • Communication with agencies and contractors, and national and regional RM teams.
  • POSM and In-store visualization development, control of production, and logistics.
  • Budget planning, finance control, and reporting.

Ключова інформація

ACHIEVEMENTS:

  • Samsung 2014, "The Best Marketing Team in Ukraine"
  • Samsung 2016, Outstanding Achievement Award for the "Best Practice in Retail Marketing"

Навчалась в 2 закладах

University of Haifa, Israel

MBA

Other countries, 2021

Interregional Academy of Personnel Management

Bachelor in International Marketing

Kiev, 2011

Володіє мовами

Англійська

вільно

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Німецька

базовий

Іврит

середній

Українська

рідна

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Додаткова інформація

Personal qualities

Experienced Marketing Manager boasting an MBA and over a decade of proficiency in steering end-to-end management of ATL and BTL projects across diverse sectors, including FMCG, Retail, Consumer Electronics, and Agricultural markets. I bring a pragmatic and results-driven approach to every endeavor, consistently achieving successful project outcomes. With a track record of effective leadership, I possess finely honed skills in project management and communication. My expertise lies in conceptualizing, planning, and executing comprehensive marketing strategies that resonate with target audiences and drive business objectives. I prioritize maintaining a high professional standard among my colleagues and thrive in an environment where values align. Trust, honesty, and justice are integral to my work ethic, and I am shaping my surroundings through those values.

Юля

Marketing Manager

Київ

100 000 грн.

34 роки

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