Працювала в 5 компаніях 10 років 3 місяці
АПК (Агропромисловий комплекс), Торгівля роздрібна / Retail, FMCG, Електроніка та електротехніка
Group Brand Manager
ЛІДЕА УКРАЇНА
АПК (Агропромисловий комплекс)
3 роки 1 місяць
04.2021 - 05.2024
• Changed the approach to product positioning by defining and focusing the client's attention on their benefits
• Development of the Crops brand plan and calendar of ATL & BTL activities
• Coordination of promo production processes (video, audio, photo)
• Analysis of competitors and market trends.
• Development and coordination of a value proposition for customers.
• Consumer Segmentation development and implementation.
• Tailor-made POS materials development.
Brand Marketing Manager
ARGO-retail network
Торгівля роздрібна / Retail
7 місяців
09.2017 - 04.2018
Having started working at the ARGO-retail network, as a Brand Marketing Manager, I was responsible for the development and implementation of marketing ATL and BTL campaigns for Brands such as ARGO, OVSkids, ORSAY, PROMOD, JACK & JONES, ONLY & SONS, VERO MODA & PIAZZA ITALIA.
- Developed, implemented, monitored, and evaluated the Brand marketing communications strategy for advertisement, promotions, public relations, and digital.
- Successfully opened 5 new Brand Stores in different cities of Ukraine.
- Development of promotional materials in 24 Brand Stores and 9 Brands across the country.
- Standardized the production and placement of POS materials, which in turn led to advertising budget optimization by 20%.
Experiential Execution Marketing Manager
Coca-Cola HBC
FMCG
9 місяців
12.2016 - 09.2017
• Organized and implemented external and internal new product launch/rebranding BTL activities.
• Developed unique branded In-store Displays and advertising POS materials that have not been previously used in National Retail.
• Implement, monitor, and improve processes to link all marketing activities with the activities of the commercial team.
Retail Marketing Manager
Samsung Electronics
Електроніка та електротехніка
3 роки 3 місяці
09.2013 - 12.2016
Samsung Electronics was a key company in my development as a marketer
In 2014, the marketing team, that I was a part, was awarded the title of "The best marketing team in Ukraine".In 2016, I received an Outstanding Achievement Award for "Best Practice in Retail Marketing" among all Samsung divisions.For more than 3 years of hard and challenging work in this company, I was able to:
- Developed, agreed, and implemented a "Happy Home" strategy for home appliances promotion in the markets of Ukraine and Moldova.
- Created unique Visual In-store Displays in the "Happy Home" concept, and dozens of all kinds of advertising and POS materials.
- Developing and implementing sales and marketing campaigns to provide revenue growth for the Home Appliance division.
- Increased the presence of branded In-store Displays in large National consumer electronics chains by 50%.
- Successfully managed advertising campaigns in hundreds of national and regional stores in two countries.
- Brand participation in trade shows and retail exhibitions (CEE)
Trade Marketing Specialist
Група Данон: Данон Україна та Нутриція Україна
FMCG
2 роки 4 місяці
04.2011 - 08.2013
My first marketing job was very exciting and inspiring. Despite the fact that I had no work experience, I was able to get an interview with the largest international dairy company. My key responsibilities included:
- Mechanics development of the promo campaign for all range of Brands Development, organizing, and conducting retail-marketing projects and activities (promo, co-promo, sampling) in cooperation with BTL agencies.
- Communication with agencies and contractors, and national and regional RM teams.
- POSM and In-store visualization development, control of production, and logistics.
- Budget planning, finance control, and reporting.
Ключова інформація
ACHIEVEMENTS:
- Samsung 2014, "The Best Marketing Team in Ukraine"
- Samsung 2016, Outstanding Achievement Award for the "Best Practice in Retail Marketing"
Навчалась в 2 закладах
University of Haifa, Israel
MBA
Other countries, 2021
Interregional Academy of Personnel Management
Bachelor in International Marketing
Kiev, 2011
Володіє мовами
Англійська
вільно
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Німецька
базовий
Іврит
середній
Українська
рідна
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Додаткова інформація
Personal qualities
Юля
Юля
Marketing Manager
Київ
Активно шукає роботу
повна зайнятість, проектна робота
Характер роботи: віддалена робота
Оновлено 23 години тому