Працювала в 5 компаніях   10 років 3 місяці

АПК (Агропромисловий комплекс), Торгівля роздрібна / Retail, FMCG, Електроніка та електротехніка

Group Brand Manager

ЛІДЕА УКРАЇНА

АПК (Агропромисловий комплекс)

3 роки 1 місяць

04.2021 - 05.2024

• Developed and successfully implemented CROPS promo strategy for the Ukrainian market with a Customer centricity
• Changed the approach to product positioning by defining and focusing the client's attention on their benefits 
• Development of the Crops brand plan and calendar of ATL & BTL activities
• Coordination of promo production processes (video, audio, photo)
• Analysis of competitors and market trends.
• Development and coordination of a value proposition for customers.
• Consumer Segmentation development and implementation.
• Tailor-made POS materials development.

Brand Marketing Manager

ARGO-retail network

Торгівля роздрібна / Retail

7 місяців

09.2017 - 04.2018

Having started working at the ARGO-retail network, as a Brand Marketing Manager, I was responsible for the development and implementation of marketing ATL and BTL campaigns for Brands such as ARGO, OVSkids, ORSAY, PROMOD, JACK & JONES, ONLY & SONS, VERO MODA & PIAZZA ITALIA.

  • Developed, implemented, monitored, and evaluated the Brand marketing communications strategy for advertisement, promotions, public relations, and digital.
  • Successfully opened 5 new Brand Stores in different cities of Ukraine.
  • Development of promotional materials in 24 Brand Stores and 9 Brands across the country.
  • Standardized the production and placement of POS materials, which in turn led to advertising budget optimization by 20%.

Experiential Execution Marketing Manager

Coca-Cola HBC

FMCG

9 місяців

12.2016 - 09.2017

• Established the Experiential Execution marketing team of 3 direct reporters, set annual team goals, and develop, and engage them in the business.
• Organized and implemented external and internal new product launch/rebranding BTL activities.
• Developed unique branded In-store Displays and advertising POS materials that have not been previously used in National Retail.
• Implement, monitor, and improve processes to link all marketing activities with the activities of the commercial team.

Retail Marketing Manager

Samsung Electronics

Електроніка та електротехніка

3 роки 3 місяці

09.2013 - 12.2016

Samsung Electronics was a key company in my development as a marketer

In 2014, the marketing team, that I was a part, was awarded the title of "The best marketing team in Ukraine".In 2016, I received an Outstanding Achievement Award for "Best Practice in Retail Marketing" among all Samsung divisions.For more than 3 years of hard and challenging work in this company, I was able to:

  • Developed, agreed, and implemented a "Happy Home" strategy for home appliances promotion in the markets of Ukraine and Moldova.
  • Created unique Visual In-store Displays in the "Happy Home" concept, and dozens of all kinds of advertising and POS materials.
  • Developing and implementing sales and marketing campaigns to provide revenue growth for the Home Appliance division.
  • Increased the presence of branded In-store Displays in large National consumer electronics chains by 50%.
  • Successfully managed advertising campaigns in hundreds of national and regional stores in two countries.
  • Brand participation in trade shows and retail exhibitions (CEE)

Trade Marketing Specialist

Група Данон: Данон Україна та Нутриція Україна

FMCG

2 роки 4 місяці

04.2011 - 08.2013

My first marketing job was very exciting and inspiring. Despite the fact that I had no work experience, I was able to get an interview with the largest international dairy company. My key responsibilities included:

  • Mechanics development of the promo campaign for all range of Brands Development, organizing, and conducting retail-marketing projects and activities (promo, co-promo, sampling) in cooperation with BTL agencies.
  • Communication with agencies and contractors, and national and regional RM teams.
  • POSM and In-store visualization development, control of production, and logistics.
  • Budget planning, finance control, and reporting.

Ключова інформація

ACHIEVEMENTS:

  • Samsung 2014, "The Best Marketing Team in Ukraine"
  • Samsung 2016, Outstanding Achievement Award for the "Best Practice in Retail Marketing"

Навчалась в 2 закладах

University of Haifa, Israel

MBA

Other countries, 2021

Interregional Academy of Personnel Management

Bachelor in International Marketing

Kiev, 2011

Володіє мовами

Англійська

вільно

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Німецька

базовий

Іврит

середній

Українська

рідна

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Додаткова інформація

Personal qualities

I am looking for a dedicated remote work format. Visiting the office is possible during the probation period and afterward in cases of critical necessity, team meetings etc. Experienced Marketing Strategist with an MBA and over a decade of expertise in managing end-to-end ATL and BTL projects across FMCG, Retail, Consumer Electronics, and Agricultural sectors. I bring a pragmatic, results-driven approach to every task, consistently delivering successful project outcomes. With a proven track record in effective leadership, I excel in project management and communication. My core competencies include conceptualizing, planning, and executing comprehensive marketing strategies that resonate with target audiences and drive business growth. I uphold high professional standards among my colleagues and thrive in environments where values align. Trust, honesty, and fairness are integral to my work ethic, and I strive to shape my professional surroundings based on these principles.

Юля

Marketing Manager

Київ

90 000 грн.

34 роки

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