Работала в 6 компаниях 14 лет 8 месяцев
Реклама / Маркетинг / PR-услуги, Интернет
Integration Team Lead
Blue449/Spark Foundry Ukraine
Реклама / Маркетинг / PR-услуги
6 лет 6 месяцев
05.2018 - по настоящее время
Team coordination;
Development and training of account managers;
Building and maintaining effective communication with the group's clients;
Briefing of departments on the preparation of strategies/media plans/creative materials;
Creation of an agency bonus system;
Training offered to clients;
Management of processes within the framework of development of media strategy of brands;
Placement and control of the advertising campaign based on the communication strategy agreed with the client;
Formation and timely sending of reports for clients on placed advertising campaigns;
Development and implementation of new procedures to improve and increase the level of customer service;
Organization and holding of internal and external meetings;
Management of some of the largest advertisers: Mondelez Ukraine, Raiffeisen Bank Aval, Winner Imports/Automotive, IDS Borjomi, GAP, Acer, KOMO, Good Year, Coty, Lenovo, Miele etc.
Senior Key Account Manager
TribalWorldWide
Реклама / Маркетинг / PR-услуги
1 год 2 месяца
03.2017 - 05.2018
- Daily work on projects/clients of the group;
- Discussing and developing solutions to problematic issues during the campaign;
- Briefing of departments / project employees for the preparation of proposals for projects /clients of the group;
- Formation of proposals and estimates for design work;
- Control of advertising campaigns, deadlines for the implementation of tasks by departments;
- Control over the preparation of creative materials for the campaign (collection of technical specifications, briefing with the clients, coordination of the estimate, briefing of the departments, coordination and approval of materials with the clients, timing and launch control);
- Communication with departments / project staff / freelancers on the launch of the campaign, weekly reporting, monthly reporting;
- Assistance in preparing presentations on group projects (proposal, report, presentations);
- Delivery of projects on time and in compliance with KPI's
- Financial closure of campaigns, tracking document flow and payments;- Preparation and organization of corporate events;
- Working with media: Digital, SMM, SEO, OOH, Radio, Print etc;
- Managing some of the largest advertisers: Danone Kazakhstan (Actimel, Prostokvashino,Rastishka), Danone Ukraine, PhilipMorris (IQOS), PravexBank; also social projects UNHCR, GoGlobal, etc
Senior Traffic/Account Manager/Media planner
Digital DNA/newage.
Реклама / Маркетинг / PR-услуги
3 года 9 месяцев
06.2013 - 03.2017
- Development of strategies and idea generation for advertising campaigns;
- Development of media plans;
- Preparation of materials for advertising campaigns;
- Setting up analytics system counters (GDE, AdOpinion, TNS, etc.);
- Control of advertising campaigns, collection of statistical data;
- Analysis of statistics and optimization of advertising campaigns;
- Formation of reports on key campaign indicators;
- Conducting financial reconciliation for clients and contractors;
- Building successful relationships with clients and contractors;
- Preparation of presentations after advertising campaigns;
- Resolution of force majeure situations;
- Preparation and organization of corporate events;
- Managing some of the largest advertisers: Yandex.Ukraine, Olx.ua, Letgo, BMW, Baydera Group, Karabas, etc.;
- Development and training of the media planning/traffic management team.
Project Manager
Epom
Интернет
7 месяцев
11.2012 - 06.2013
- Analysis of the website to determine its attractiveness to the agency as a publisher and which advertisers will work best with its traffic;
- Analysis of advertisers' performance with current publishers;
- Optimization of advertising campaigns on websites;
- Connecting advertising campaigns;
- Revenue control for the use of the Epom ad server platform for each client.
Advertising manager
ПрАТ "Сьогодні Multimedia"
Реклама / Маркетинг / PR-услуги
4 месяца
07.2012 - 11.2012
- Calculation of the advertising campaign budget;
- Formation of media plans;
- Working with advertising system interfaces such as Gemius, Google Analytics, LiveInternet, etc.;
- Monitoring and analysis of ongoing advertising campaigns;
- Operational interaction with managers and clients regarding planning issues;
- Booking placements for clients' advertising campaigns;
- Control of the placement of advertising materials by contractors, conducting business correspondence;
- Preparation of reports;
- Maintaining and controlling financial and media documentation;
- Control of payments and document flow;
- Preparation of financial reports and reports after the advertising campaign;
- Building successful relationships with both clients and agencies;
- Conducting negotiations and presentations for clients;
- Development of non-standard placements on www.segodnya.ua and the iPad magazine "My Weekend".
Advertising manager
ООО «Веб Эксперт» представитель MAIL.RU и Odnoklassniki.ru в Беларуси
Реклама / Маркетинг / PR-услуги
2 года 3 месяца
04.2010 - 07.2012
- Calculation of the advertising campaign budget;
- Formation of media plans;
- Working with advertising system interfaces such as AKAVITA, Gemius, LiveInternet, etc.;
- Monitoring and analysis of ongoing advertising campaigns;
- Booking placements for clients' advertising campaigns;
- Control of the placement of advertising materials by contractors, conducting business correspondence;
- Preparation of reports;
- Maintaining and controlling financial and media documentation;
- Control of payments and document flow, preparation of necessary documents;
- Preparation of financial reports and reports after the advertising campaign;
- Building successful relationships with both clients and agencies;
- Organization of conferences.
Ключевая информация
- Doubling client's revenue (current workplace);
- Increasing annual bonus payments from clients by 40%;
- High ratings in evaluation procedures (97 points out of 100);
- Proficient computer user (MS Office, Internet, E-mail);
- Basic accounting skills;
- Document management;
- Analysis of key advertising market trends;
- Preparation of presentations;
- Organizational skills (experience in event organization).
Училась в 2 заведениях
Белорусский государственный университет
Факультет философии и социальных наук, отделение философии
Минск, 2012
Институт бизнес-технологий
Реклама и PR
Минск, 2011
Владеет языками
Английский
средний
Белорусский
свободно
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Русский
родной
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Украинский
родной
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Курсы, тренинги, сертификаты
Курс "Развитие навыков управления" Консалтинговая группа Аллы Заднепровской
Курс "Развитие коммуникационных навыков" Консалтинговая группа Аллы Заднепровской
Курс "Партнёрская коммуникация и эмоциональная компетентность" Елены Елисеевой
The OMD International Mobile Challenge
Дополнительная информация
Водійське посвідчення
Driver's license categories A and B
Особисті якості
I am a non-confrontational person, able to adjust my views and positions.
I learn new things easily, quickly navigate large volumes of information, and possess a high level of emotional intelligence;
I can generate ideas while basing them on specific material.
I have the skills to work in emergency mode.
Among my negative qualities, I can highlight slight stubbornness, occasional melancholy, and periodic creative crises, but all of these are merely constructive stages before a new phase of development :)
Наукова діяльність
I wrote a book in 2014: The Phenomenon of Visuality in Contemporary Philosophical Discourse: http://surl.li/uejhq
Alina
Alina
Team leader
Киев
полная занятость
Характер работы: удаленная работа, гибридная
Обновлено 1 месяц назад