Працювала в 6 компаніях   14 років 8 місяців

Реклама та PR-послуги, Інтернет

Integration Team Lead

Blue449/Spark Foundry Ukraine

Реклама та PR-послуги

6 років 6 місяців

05.2018 - до теперішнього часу

Team coordination;

Development and training of account managers;

Building and maintaining effective communication with the group's clients;

Briefing of departments on the preparation of strategies/media plans/creative materials;

Creation of an agency bonus system;

Training offered to clients;

Management of processes within the framework of development of media strategy of brands;

Placement and control of the advertising campaign based on the communication strategy agreed with the client;

Formation and timely sending of reports for clients on placed advertising campaigns;

Development and implementation of new procedures to improve and increase the level of customer service;

Organization and holding of internal and external meetings;

Management of some of the largest advertisers: Mondelez Ukraine, Raiffeisen Bank Aval, Winner Imports/Automotive, IDS Borjomi, GAP, Acer, KOMO, Good Year, Coty, Lenovo, Miele etc.

Senior Key Account Manager

TribalWorldWide

Реклама та PR-послуги

1 рік 2 місяці

03.2017 - 05.2018

- Daily work on projects/clients of the group;

- Discussing and developing solutions to problematic issues during the campaign;

- Briefing of departments / project employees for the preparation of proposals for projects /clients of the group;

- Formation of proposals and estimates for design work;

- Control of advertising campaigns, deadlines for the implementation of tasks by departments;

- Control over the preparation of creative materials for the campaign (collection of technical specifications, briefing with the clients, coordination of the estimate, briefing of the departments, coordination and approval of materials with the clients, timing and launch control);

- Communication with departments / project staff / freelancers on the launch of the campaign, weekly reporting, monthly reporting;

- Assistance in preparing presentations on group projects (proposal, report, presentations);

- Delivery of projects on time and in compliance with KPI's

- Financial closure of campaigns, tracking document flow and payments;- Preparation and organization of corporate events;

- Working with media: Digital, SMM, SEO, OOH, Radio, Print etc;

- Managing some of the largest advertisers: Danone Kazakhstan (Actimel, Prostokvashino,Rastishka), Danone Ukraine, PhilipMorris (IQOS), PravexBank; also social projects UNHCR, GoGlobal, etc

Senior Traffic/Account Manager/Media planner

Digital DNA/newage.

Реклама та PR-послуги

3 роки 9 місяців

06.2013 - 03.2017

- Development of strategies and idea generation for advertising campaigns;

- Development of media plans;

- Preparation of materials for advertising campaigns;

- Setting up analytics system counters (GDE, AdOpinion, TNS, etc.);

- Control of advertising campaigns, collection of statistical data;

- Analysis of statistics and optimization of advertising campaigns;

- Formation of reports on key campaign indicators;

- Conducting financial reconciliation for clients and contractors;

- Building successful relationships with clients and contractors;

- Preparation of presentations after advertising campaigns;

- Resolution of force majeure situations;

- Preparation and organization of corporate events;

- Managing some of the largest advertisers: Yandex.Ukraine, Olx.ua, Letgo, BMW, Baydera Group, Karabas, etc.;

- Development and training of the media planning/traffic management team.

Project Manager

Epom

Інтернет

7 місяців

11.2012 - 06.2013

- Analysis of the website to determine its attractiveness to the agency as a publisher and which advertisers will work best with its traffic;

- Analysis of advertisers' performance with current publishers;

- Optimization of advertising campaigns on websites;

- Connecting advertising campaigns;

- Revenue control for the use of the Epom ad server platform for each client.

Advertising manager

ПрАТ "Сьогодні Multimedia"

Реклама та PR-послуги

4 місяці

07.2012 - 11.2012

- Calculation of the advertising campaign budget;

- Formation of media plans;

- Working with advertising system interfaces such as Gemius, Google Analytics, LiveInternet, etc.;

- Monitoring and analysis of ongoing advertising campaigns;

- Operational interaction with managers and clients regarding planning issues;

- Booking placements for clients' advertising campaigns;

- Control of the placement of advertising materials by contractors, conducting business correspondence;

- Preparation of reports;

- Maintaining and controlling financial and media documentation;

- Control of payments and document flow;

- Preparation of financial reports and reports after the advertising campaign;

- Building successful relationships with both clients and agencies;

- Conducting negotiations and presentations for clients;

- Development of non-standard placements on www.segodnya.ua and the iPad magazine "My Weekend".

Advertising manager

ООО «Веб Эксперт» представитель MAIL.RU и Odnoklassniki.ru в Беларуси

Реклама та PR-послуги

2 роки 3 місяці

04.2010 - 07.2012

- Calculation of the advertising campaign budget;

- Formation of media plans;

- Working with advertising system interfaces such as AKAVITA, Gemius, LiveInternet, etc.;

- Monitoring and analysis of ongoing advertising campaigns;

- Booking placements for clients' advertising campaigns;

- Control of the placement of advertising materials by contractors, conducting business correspondence;

- Preparation of reports;

- Maintaining and controlling financial and media documentation;

- Control of payments and document flow, preparation of necessary documents;

- Preparation of financial reports and reports after the advertising campaign;

- Building successful relationships with both clients and agencies;

- Organization of conferences.

Ключова інформація

  1. Doubling client's revenue (current workplace);
  2. Increasing annual bonus payments from clients by 40%;
  3. High ratings in evaluation procedures (97 points out of 100);
  4. Proficient computer user (MS Office, Internet, E-mail);
  5. Basic accounting skills;
  6. Document management;
  7. Analysis of key advertising market trends;
  8. Preparation of presentations;
  9. Organizational skills (experience in event organization).

Навчалась в 2 закладах

Белорусский государственный университет

Факультет философии и социальных наук, отделение философии

Минск, 2012

Институт бизнес-технологий

Реклама и PR

Минск, 2011

Володіє мовами

Англійська

середній

Білоруська

вільно

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Російська

рідна

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Українська

рідна

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Курси, тренінги, сертифікати

Курс "Развитие навыков управления" Консалтинговая группа Аллы Заднепровской

Киев, 2021

Курс "Развитие коммуникационных навыков" Консалтинговая группа Аллы Заднепровской

Киев, 2021

Курс "Партнёрская коммуникация и эмоциональная компетентность" Елены Елисеевой

Киев, 2018

The OMD International Mobile Challenge

Киев, 2017

Додаткова інформація

Водійське посвідчення

Driver's license categories A and B

Особисті якості

I am a non-confrontational person, able to adjust my views and positions.

I learn new things easily, quickly navigate large volumes of information, and possess a high level of emotional intelligence;

I can generate ideas while basing them on specific material.

I have the skills to work in emergency mode.

Among my negative qualities, I can highlight slight stubbornness, occasional melancholy, and periodic creative crises, but all of these are merely constructive stages before a new phase of development :)

Наукова діяльність

I wrote a book in 2014: The Phenomenon of Visuality in Contemporary Philosophical Discourse: http://surl.li/uejhq

Alina

Team leader

Київ

34 роки

повна зайнятість

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