Работала в 3 компаниях 11 лет 11 месяцев
Торговля розничная / Retail, Банки
marketing specialist
Леруа Мерлен Україна / Leroy Merlin
Торговля розничная / Retail
1 год 7 месяцев
02.2021 - 09.2022
Selected Accomplishments
•Created a catalogue of Christmas Decor. I chose items according to 4 styles of company’s range, existing stock, helped to make quality photos, coordinated working process of creation with designer. This catalogue was the first-time company had such a marketing campaign. On its base e-mailing, viber-communication and site section had big hit with clients. Sales goal was reached.
• Took part in creation of different marketing campaigns which helped to increase sales of different groups of items for more than 25%, increasing some group’s activity for more than 37%.
• Marketing campaigns I took part in achieved goal of 15% company’s TO share.
• Supported the existing and launched new advertising campaigns (online and offline advertising);
• Carried out marketing research of the market and analysis of advertising activities of competitors;
• Took part in development of advertising creative concepts and setted tasks for designers;
• Analyzed the effectiveness of all marketing campaigns and events, collections and company's service;
• Developed the ideas for positioning the company and its products on the market (online and offline stores);
• Organizated and monitored the process of creation of advertising catalogues - worked with category managers, creative and advertising agencies and designers;
• Participated in the development of marketing activities for the promotion of new products and other incentives for customers;
• Participated in the development and compilation of complex marketing strategies and its implementation according to different factors such as seasonality of sales, etc;
• Proactive communicated with marketing director, commercial department, advertising and creative agencies;
• Created and implemented all viber communications, took part in process of generation posts an FB, web-site campaigns.
•Created a catalogue of Christmas Decor. I chose items according to 4 styles of company’s range, existing stock, helped to make quality photos, coordinated working process of creation with designer. This catalogue was the first-time company had such a marketing campaign. On its base e-mailing, viber-communication and site section had big hit with clients. Sales goal was reached.
• Took part in creation of different marketing campaigns which helped to increase sales of different groups of items for more than 25%, increasing some group’s activity for more than 37%.
• Marketing campaigns I took part in achieved goal of 15% company’s TO share.
• Supported the existing and launched new advertising campaigns (online and offline advertising);
• Carried out marketing research of the market and analysis of advertising activities of competitors;
• Took part in development of advertising creative concepts and setted tasks for designers;
• Analyzed the effectiveness of all marketing campaigns and events, collections and company's service;
• Developed the ideas for positioning the company and its products on the market (online and offline stores);
• Organizated and monitored the process of creation of advertising catalogues - worked with category managers, creative and advertising agencies and designers;
• Participated in the development of marketing activities for the promotion of new products and other incentives for customers;
• Participated in the development and compilation of complex marketing strategies and its implementation according to different factors such as seasonality of sales, etc;
• Proactive communicated with marketing director, commercial department, advertising and creative agencies;
• Created and implemented all viber communications, took part in process of generation posts an FB, web-site campaigns.
Category product Specialist
Леруа Мерлен Україна / Leroy Merlin
Торговля розничная / Retail
5 лет 11 месяцев
03.2015 - 02.2021
• product database Management: range and price change, etc
• prepared and analyzed reports of the department's commercial activities
• Fulfilled the website
• Implemented company's price strategy
• Searched and selected assortment to create the best product offer to customers
• Planned and selected goods for commercial activities
• Managed background for negotiations with suppliers, supported the signing of contracts
• controlled the fulfillment of obligations by suppliers, calculated penalties
• Organized and supported marketing campaigns and suppliers compensations
• Developed implantation plans of products to facilitate customers' choice
• Organized communication with stores and suppliers;
• Clerical work
Referent/assistant
Commercial Industrial Bank
Банки
4 года 3 месяца
12.2009 - 03.2014
- searched necessary information to manager;
- analyzed WES-site fulfillment and suggested how to improve it
- monitored implementation of management instructions
- acted as secretary of the Chairman of the Board
- registered, systematized and prepared incoming/outgoing mail
Ключевая информация
- Developed a highly detailed merchandizing mapping of 700+ chandeliers according to styles and prices. This mapping was used by store employees in displaying chandeliers in the lighting department
- On manager's request conducted an independent research of suppliers for LED decorative lightbulbs. My market analysis revealed suppliers who provided quality products with excellent purchasing prices and payment conditions.
- Negotiated with several suppliers successful returns of goods and monetary compensations that helped significantly in stock optimization and allowed the company to earn more than 6000 euro
- Had been successfully maintaining the website: provided all pictures for 2500+ products of lighting department, filled in detailed product descriptions/specifications that gave customers easy access to product characteristics
Училась в 2 заведениях
National Technical University of Ukraine
Faculty of Law
Киев, 2010
Kyiv National Economic University named after Vadym Hetman
Faculty of International Economy and Management
Киев, 2009
Владеет языками
Английский
выше среднего
Французский
базовый
Русский
родной
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Украинский
родной
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Марина Юріївна
Марина Юріївна
Фахівець відділу закупівель/аналітик продажів
Киев
полная занятость
Обновлено 1 месяц назад