Established and expanded partnerships with key national and regional retailers, distributors, and e-commerce platforms. Led pricing, promotion, and go-to-market strategies to enhance product visibility and competitiveness. Analyzed market trends, consumer behavior, and competitor activities to adapt strategies and capture growth opportunities. Collaborated closely with marketing, logistics, and product development teams to ensure a unified commercial approach.

Lead national sales operations for a leading lighting equipment distributor and manufacturer. Expanded domestic market share for 'ULTRALIGHT' and 'DEKORA' brands through strategic partnerships and direct B2B engagement. Managed full sales funnel, from distribution contracts to pricing policy, supply chain coordination, and promotion strategy. Oversaw successful export strategy to CIS and Eastern European markets. Managed exclusive distribution agreements with global brands including LUSTERLICHT and LUTEC.

Built and scaled the Ukrainian sales and distribution network for a major European LED supplier. Introduced V-TAC PRO series featuring Samsung LED chips, significantly improving market perception and quality standards. Collaborated with key retailers and B2B partners to drive penetration of the LED product portfolio.

Directed international sales for a Smart Home technology manufacturer. Developed integrated B2B sales and marketing strategies to penetrate new markets.

Build and managed full product lifecycle for Canyon LED, batteries, and smart home devices in over 15 countries. Negotiated directly with manufacturers and led cross-border sales teams. Successfully introduced new product lines while optimizing pricing, supply chain, and ROI. Responsible for sales, financial result, budgeting, forecasting, inventory across the region.

Oversaw strategic planning and execution for national retail channel growth. Led product positioning, pricing, and promotional strategies for Philips lighting solutions. Managed top-tier accounts, set pricing policy, drove promotional campaigns, and led cross-functional planning.

Grew client base by 27 accounts and increased territory sales by 15%. Supervised team of 7–9 sales representatives, improving distribution coverage and team performance.

Managed procurement and sales operations in energy, metallurgy, and manufacturing sectors. Reduced operational losses through development of analytical business frameworks.