Paid Social Media Specialist
Our client is a full-service, integrated, media planning and buying agency. They align the most successful and efficient media strategies with the goals of their clients, regardless of channel. They are in the business of helping brands achieve success through best-in-class media solutions by leveraging data, technology, and most importantly talented experienced teams.
Our client blends cutting-edge research and technology with ingenuity, human insights, and creativity, delivered in a seamless experience for brands. Their proprietary platforms and partnerships provide access to highly customized and powerful data.
And now we are looking for a Paid Social Media Specialist.
Requirements:
BA/BS degree.
1-3 years experience in managing paid social ad campaigns on Facebook, Twitter, Pinterest, Snapchat, TikTok, and other platforms.
Must be able to speak, write, and read English proficiently.
Foundational knowledge and experience of paid social media ad platforms.
Advanced Excel skills including pivot tables, vlookups, and macros.
Attention to detail and ability to follow processes.
Strong communication skills. Ability to thrive in a fast-paced environment and to manage multiple campaigns and tight deadlines.
Problem-solving and analytical skills coupled with the ability to act independently across competing priorities.
Strong acumen for applying critical thinking and analytics to formulate and test hypothesis.
Strong team player.
Ability to manage multiple projects/campaigns across internal teams.
Willingness to work with EST time zone (working hours 15:00 — 23:00).
Responsibilities:
Advanced campaign management from audience building and projections/proposals through development, execution, testing, analysis, reporting, and completion against client goals.
Oversee and plan client advertising budgets across platforms, time-scheduled flights, and among programs/services/offerings.
Set and optimize bids and budgets across platform, placement, ad set, device, geographic, demographic, audience, and other levels.
Develop effective plans to optimize conversion rates and maximize client ROAS.
Identify niche strategies in specific verticals and consistently incorporate developing strategies into existing campaigns.
Implement a cohesive testing strategy for each element of campaigns.
Generate accurate and informative periodic internal and external reporting.
Generate, QA, and troubleshoot pixels.
What we offer:
Competitive compensation, based on experience
Possibility to work remotely
Medical insurance
An open, transparent and fun work culture
Career and professional growth
Long-term employment with paid vacation and other social benefits.
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