Senior Email Marketing Manager

Requirements for the position:

• 4+ years of experience as an Email Marketing Manager
• Experience with campaigns and automated chains Experience with a large user base (from 500k)
• Knowledge of English at Upper Intermediate+ level and generally excellent communication skills
• Understanding of all basic best practices and deep knowledge of the technical side of email marketing;
• High technical, analytical and problem-solving skills - the ability to think dynamically about solving technical problems and troubleshooting;

It will be a big plus:

• Knowledge of html and the ability to compose letters independently
• Previous experience with Stripo You are from SendGrid, Wooxy
• Understanding the logic of spam filters and having successful cases of getting out of them
• You are a confident basic user of Figma - you know how to render a mockup of a future letter, etc
• You think not only about how which email will be sent, how and to whom, but also about the next step - the landing page.
• You know how to order landing pages for email marketing needs.
• Experience in European and American markets

Personal Qualities
We are looking for an experienced, ambitious, entrepreneurial, communicative, courageous, proactive and result-oriented email marketer to join the Email Marketing team and help us make our email communications better and more successful.

Main duties:

1. Increasing income from the email channel
2. Registering accounts and setting tasks for the integration of new ESPs
3. Setting tasks for creating and transferring new variables (triggers, placeholders) to ESP
4. Follower segmentation
5. Creation of maps of communication with subscribers
6. Analysis of competitors
7. Management of the process of creating new templates from idea to launch
8. Creation and launch of email campaigns
9. Creation and launch of automated email chains
10. Localization of email communication in 10+ languages
11. Deep monitoring and analysis of key metrics of each template, landing page, reputation
12. Derivation and maintenance of domain and IP reputation at a high level
13. Carrying out AB tests of various formats
14. Cooperation with content copy departments, designers, front/back-end developers, product managers and product marketers

Що ми пропонуємо:
Culture of professional development:
Professional training compensation;
Visiting specialized events;
Compensation for studying a foreign language;
Access to the electronic library;
Brainstack Leadership school, where we grow leaders within the company;
Possibility of switching.
Comfortable working conditions:
Hybrid work format, where you can choose how to work - remotely or from the office in Kyiv;
Employment of FOP;
100% paid sick leave;
18 days of annual leave and 3 days off;
Medical insurance;
Events for teams;
Support of colleagues who joined the ranks of the Armed Forces;
Participation in social projects.