Senior Brand Manager - L'Oreal Paris - MakeUp

2025 - till nowadays - FMCG market

Poland & Baltics Market

Senior Brand Manager - L'Oreal Paris - Skin Care

2022 -2024 - FMCG market

Senior Brand Manager - Garnier - Hair Coloration

2020 -2022 - FMCG market

Brand Manager - Matrix, Biolage - Hair Care & Coloration

2018 -2020 - B2B (beauty salons) + B2C market (final consumer)
Please find a short overview of some projects I have developed and implemented: https://www.canva.com/design/DAGqDIuTrqc/wlpcHpxwab8Cx4REEdqP7A/edit?utm_content=DAGqDIuTrqc&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

• Responsible for annual growth strategy development and its further implementation - aligned to international brand targets, local market specifics and brand objectives.
• Driving brands growth within the complicated market situation (Covid, war)
• Managing product portfolio: consistent portfolio analysis, driving launches (searching & providing maximization of incremental growth).
• Launched 50+ new products, 10+ new ranges, drived 2 brand restages. P&L management, sales forecasting, GM improvement.
• Price positioning, promo proposals & policy development. Promo plans control.
• Commercial excellence procurement via searching ways for distribution growth.
• Developing materials & projects for brand outline in sales points (instore visibility & excellence).
• Deep market analysis, in particular - target audience, competitors, trends. Matching brand goals with market features. Providing marketing initiatives on basis of analysis.
• Co-management of huge off-line & on-line events (up to 500 attenders).
• Leading the advertising campaigns & special projects development: setting relevant campaign targets, driving the 360-degree approach, ensuring that the key brand attributes and messages are accurately reflected in all communications. Driving innovative approach. Media plans validation & control.
• Developing TVC from scratch.
• Forming and delivering brand image and growing loyalty. Developing loyalty programs.
• Managing & cooperation with multiple agencies (digital, creative, media, event and sponsorships, BTL).
• Cooperation with regional & global teams. Close cooperation with all the related stakeholders, strong partnership with other departments.

Worked in cooperation with huge international FMCG client.

• The annual media strategy development (incl. TV, digital, press, OOH, special projects).
• Leading of planning and implementation of advertising campaigns.
• Monitoring of target rates achievement, coordination & cooperation with other departments in order to improve the results.
• Media research conduction, monitoring and evaluation of media trends and competitors’ activities.
• Media plans creation (TV deep focus).
• Special projects and growth proposals development.Leading the reporting by brands (all the Unilever brands) + managing global reporting systems.
• Direct cooperation with the client (including the international team).

• Researching, selection and further working with contractors
• Communication with customers
• Huge conferences organization
• Mock-up creation
• Working with databases
  
• Content writing, copywriting, press releases writing, documents translation.