Працював в 6 компаніях 10 років 6 місяців
Інтернет, FMCG, Торгівля роздрібна / Retail, Банки
CMO/CPO
HeyLocate
Інтернет
3 роки 9 місяців
04.2022 - до теперішнього часу
- Built the marketing and product function from zero to breakeven, scaling operations and revenue without external funding.
- Managed marketing budgets up to $250,000, ensuring profitable unit economics and controlled CAC.
- Grew organic traffic to 60,000/month, with ~50% from Tier-1 markets.
- Expanded the affiliate network to 20+ partners whose products monetize the platform.
- Launched new commercial products and implemented TDS routing, significantly improving monetization efficiency.
- Led a cross-functional team (6 in-house + outsourced development, SEO & linkbuilding) as both CMO and CPO.
- Implemented data-driven analytics using GA4 + RedTrack (previously Voluum) for tracking cohorts, funnels, and conversions.
Head of Digital
Doc.ua
Інтернет
6 місяців
06.2021 - 11.2021
- Planned and allocated the marketing budget, optimizing expenses to meet evolving KPIs.
- Managed day-to-day marketing team operations, including hiring, training, and mentoring team members.
- Created marketing strategies involving cross-departmental objectives and activities to achieve the company’s business goals.
- Managed a network of partners and contractors, establishing productive relationships and negotiating favorable terms.
- Defined, tracked, and optimized KPIs both department-wide and for individual team members.
- Analyzed and optimized key metrics and ROI on a weekly, monthly, and quarterly basis to ensure objectives were met and presented results to stakeholders.
Head of Digital
VIVO
FMCG
3 роки 10 місяців
09.2017 - 06.2021
- Team Management: SEO specialist, PPC specialist, system administrator, web developer (in-house or outsourced), designer, writers, translators.
- Developing Technical Requirements (TOR) for the content department (designer, copywriter, editor).
- Oversight of the company's online resources in Ukraine, Russia, Belarus, Turkey, Slovenia, Kazakhstan, and Canada.
- Market and competitor analysis.External and internal SEO optimization: crowd marketing, structured data implementation, link building, and identification of traffic sources.
- Design and development of new websites (Joomla, WordPress, OpenCart, ModX).Launching and optimizing advertising campaigns: Google Ads, Yandex Direct, Yandex Market, Facebook Ads, Instagram Ads.
- Email marketing management: creating and launching newsletters via eSputnik; developing automated trigger emails.
- Online store management: content updates, promotions, launch and implementation of new features.
- Collaboration with top YouTube and Instagram bloggers (CIS, Turkey) and celebrities.
- Advertising resource monitoring.
- Reporting.
Digital Marketing Manager
АРГО - торговая сеть / ARGO - retail network
Торгівля роздрібна / Retail
7 місяців
03.2017 - 09.2017
- Brand analysis within the company.
- Development of target audience profiles for each brand and for the company as a whole.
- Competitor online activity analysis: websites, contextual and banner advertising, social media profiles (Facebook, Instagram, YouTube), and more.
- Development and implementation of SMM and digital strategies.
- Creation of media plans for online advertising campaigns.
- Launching advertising campaigns in Google Ads and Facebook Ads Manager.
- Maintenance and content management of online business cards and the online store.
- Oversight of email marketing direction.Research and outreach for advertising partners and resources (both paid and free): articles, press releases, post-releases, banner ads, contests, interviews.
- Collaboration with media agencies for joint planning and placement of advertising materials.
- Searching for bloggers and influencers and collecting relevant information.
- Development of creative content.
Digital Marketing Manager
Эко Пупс
Торгівля роздрібна / Retail
1 рік 3 місяці
01.2016 - 03.2017
- Internal and external optimization of the online store.
- Link profile development and outreach.
- Collaboration with thematic websites, portals, and forums.
- Creating technical requirements (TOR) for copywriters, designers, and developers.
- Website planning and design.
- Development and implementation of growth plans for the website and social media profiles.
- Creating content plans for all company online resources.
- Writing and editing articles, announcements, and product descriptions.
- Managing email newsletters (MailChimp).
- Planning and executing promotional activities.
- Analytics and reporting.
- Meetings and coordination with contractors and partners.
- Efficient work with minimal budgets.
Lead Specialist in the Project Support Division
Ukrgasbank
Банки
10 місяців
10.2014 - 07.2015
- Maintenance and control of the Oracle DB production environment.
- Coding and software customization.
- Support and maintenance of Parus software.
- User support and troubleshooting related to Parus.
- Implementation and optimization of business processes.
Ключова інформація
Management of digital department in international company: team recruitment, web analytics, reporting, PPC, SMM, SEO, budgeting, search and supervision of agencies, TOR developing.
Google Top Contributor for YouTube since 2016. Certified YouTube specialist.
Speaker of specialized conferences.
Навчався в 2 закладах
National Technical University of Ukraine 'Kyiv Polytechnic Institute'
Applied Mathematics
Kyiv, 2015
Aerospace Lyceum of the National Aviation University
Kyiv, 2008
Володіє мовами
Англійська
вище середнього
Може проходити співбесіду на цій мові
Може проходити співбесіду на цій мові
Російська
рідна
Українська
рідна
Курси, тренінги, сертифікати
Course “For Entrepreneurs” by Artem Borodatiuk
AI for Business. Google
AI Agents by DeepLearning.AI
Prompt Engineering Guide
Ahrefs Academy
MEPh "Project Management"
OpenEDU certificate.
YouTube Certified
YouTube Channel Development Certificate
Adwords Academy Certificate
Course "Improving the effectiveness of advertising in Google Adwords
Google Digital Workshop
Online training from Google on Digital Marketing.
Google Partners
Academy for new Google AdWords advertisers
YouTube Author Academy
Courses on creating, content, monetization and promotion of YouTube channels.
SEO
Online course on SEO from the training center "Specialist" at the Bauman Moscow State Technical University.
Wordpress
Two levels of courses on Wordpress from the training center "Specialist" at the Bauman Moscow State Technical University.
HTML, XML
Online courses from the training center "Specialist" at the Bauman Moscow State Technical University.
Додаткова інформація
Computer skills
Proficient user (MS Office). Experience with graphic editors, video editors, mindmap editors and GSuite.
Personal qualities
Analytical mindset, communication skills, ambition.
Driver's license
Category B.
Hobbies and interests
Rugby. Rugby champion of Ukraine (1st league).
Travels. Visited more than 10 countries.
QUIZ. Winner of the annual ranking of the National QUIZ Brovary.
Goal
I’m looking for a project with a clear vision of the future and well-defined goals. If the goals are not fully established yet but there is a confident direction, I am ready to help shape and formalize them together.
I value employers who understand what they expect from a candidate: which tasks need to be accomplished, the timelines involved, and the resources required. If these parameters are still undefined, I’m comfortable working collaboratively to scope, prioritize, and estimate them.
I am not interested in environments with toxic communication or aggressive micromanagement from a CEO, founder, or investors. I welcome support, open dialogue, and constructive critique — but not operational interference at the level of “which ad to pause.”
Yehor
Yehor
CMO
Київ
Активно шукає роботу
повна зайнятість
Характер роботи: віддалена робота, гібридна, в офісі/на місці
Оновлено 13 годин тому