Development and implementation of a marketing strategy aimed at lead generation and improving competitiveness across four brands:

iS Clinical, Circadia, Colorescience, Hydrafacial.

Planning and execution of marketing activities to attract new partners (digital channels, outdoor advertising, content marketing, special events, exhibitions).

Budgeting and allocation of marketing resources, ensuring cost-effectiveness and goal alignment.

Analytics of key performance indicators (KPIs) to measure marketing effectiveness.

Market analysis: studying competitive environment, market trends, competitor activities, and consumer behavior to identify new business opportunities.

Launch of new products, including the development of promotional strategies and market entry plans.

Coordination of targeted and contextual advertising processes, including interactions with contractors and implementation of email marketing campaigns.

Generation and testing of marketing hypotheses related to website optimization and promotional tactics.

Collaboration with the sales department to develop special offers and promotions.

Implementation of PR strategies to increase brand awareness and strengthen brand reputation.

Partnerships with influencers and bloggers, with a focus on analyzing the effectiveness of advertising integrations.

Preparation of presentations, commercial proposals, price lists, and other POS-materials to support sales and marketing activities.

Content creation: writing articles in collaboration with copywriters and developing a comprehensive content plan.

Team management: overseeing SMM specialists, TikTok experts, PR managers, digital managers, and designers.

Organization of marketing events and educational activities to engage clients and partners effectively.

Development of a marketing strategy and its implementation;

Management of a marketing team, distribution and control of tasks for specialists in SMM, SEO, advertising and design;

Development and launch of new areas of activity;

Preparation and launch of promotional activities and promotions in all brunches;

Analytics, sales control, adaptation of the strategy for increasing turnover;

Rebranding (positioning change, development of a new logo, corporate identity, packaging, brandbook);

Search for contractors for the development of a mobile application, control of development processes;

Generation of creative solutions, organization of photoshooting and video content, radio commercials;

Business scaling, business process optimization; Identification of "weak points" and their elimination; Generation of creative solutions.

Organization of the production process of films at the stages of pre-production, production, post-production;

Development of ideas and concepts for projects and creative strategies;

Submission and support of applications for international film festivals and competitive selections;

Creative group management, team selection and adaptation;

Setting and distribution of tasks for the creation of materials;

Preparation, updating and observance of project plans;

Integrated implementation of information partnerships.

Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.

Hiring and training the team of professionals ( smm manager, advertisement manager, designer).

Directed development of interactive,direct marketing, media, creative, online and PR strategies.

Preparing and managing monthly, quarterly and annual budgets for the Marketing department.

Design branding, positioning and pricing strategies.

Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.

Overseeing and developing marketing campaigns.

Managing campaigns on social media.

Trade show and live event marketing and management.

Support day-to-day operations including marketing campaigns and promotions.

Analysing and evaluating the effectiveness of sales, methods, costs, and results.

Promoting positive relations with guests, partners, vendors, and distributors.

Artist booking management.

Marketing department management (5 subordinates);

Development of a marketing strategy, preparation of a budget and marketing plan, distribution of promotion channels;

Writing and successful implementation of strategies (ART, Digital, PR); Development and implementation of creative concepts in the implementation of communication strategies;

Management of advertising materials production (video, OOH, indoor, digital);

Planning and organization of events with the participation of various groups of stakeholders (media, representatives of government authorities and European organizations, bloggers);

Information space monitoring, development of anti-crisis response algorithms;

Planning and implementation of online projects and campaigns using digital marketing tools;

Monitoring and analysis of the effectiveness of advertising and communication campaigns, preparation of analytical reports.

Organizing trade fairs, conferences, away days, product launches;

Participating in the organization and conducting of activities;

Liaising with clients at a high level;

Overseeing procurement of catering, audiovisual, security & rental needs;

Facilitating promotion of the company's brands and its individual projects in social media;

Writing articles, press releases, posting information in online resources and printed media;

Ordering printed materials and souvenirs, control of its presence;

Holding tenders for suppliers, working with contractors, monitoring payments.

Developing action plans and monitoring their implementation;

Launching advertising campaigns, controlling the results;

Monitoring competitors' activity, preparing reports and making marketing plan adjustments;

Preparing briefs for contractors: event agencies, programmers, designers etc.;

Developing layouts with designer;

Conducting a comprehensive re-branding of the company: mission, vision, logo, etc.;

Participating in the development of a marketing plan (monthly, quarterly, annual);

Conducting a database of contacts in 1C.

Developing and preparing working budgets;

Preparing daily and monthly reports of the assessment of the departments;

Coordinating and collaborating with department heads in achieving goals and objectives;

Interacting with employees relating to their problems at work and their assessment;

Preparing financial accounting statements;

Working with internal and external partner teams to define and align on clear requirements and deliverables;

Monitoring expenses; supervising charge of all bookkeeping aspects;

Implementing productivity tools for the studio such as document, task and bug management;

Working with internal and external partner teams to define and align on clear requirements and deliverables;

Maintains relationships with technical staff, production support staff and audio engineers;

Ability to maintain working relationships with public relations and the other sources of media;

Copywriting.