Search engine optimization (seo): enterprise seo strategy, technical seo auditing, keyword research, on - page off - page seo, link building content marketing: content strategy, copywriting for seo, content marketing, social media integration, cro (conversion rate optimization) analytics data: google analytics search console, seo metrics reporting, data analysis, a/b testing, seo kpis tracking tools tech: ahrefs, semrush, moz, screaming frog, wordpress, html/css, python scripting for seo automation, ai tools (chatgpt, nlp apis) leadership methodologies: team leadership, project management, agile/scrum, cross - functional collaboration, remote team management