PROJECTS: business strategy development, brand creation, brand architecture building(brand positioning, brand portfolio), creative brand platforms, company philosophy development sessions with top managers (mission, vision, values, behavioural patterns, rules of conduct)

TRAININGS:

Corporate Philosophy Creation

Brain Training and Creative Thinking (creativity for non-creators)

CLIENTS: production companies, media, medical services, health care, restaurant business

KEY RESPONSIBILITIES:

Brand management

Advertising

PR

ACHIEVEMENTS:

Developed brand positioning for the bank (TASCOMBANK brand) and small&medium enterprisebusiness (TAS24 BUSINESS brand)

Developed and implemented creative platform, communication platform, visual style for TAS24BUSINESS

Developed and implemented Media Person Project for the boss

KEY RESPONSIBILITIES:

Assortment management

Profitability management and pricing

New product development

Brand platform and visual guidelines

Brand communication across all channels

Interior and exterior restaurant design

CRM

ACHIEVEMNTS:

Built marketing department (functions & structure, team recruitment, agencies selection)

Developed new brand visual style

Developed summer special menu and launched national promo campaign

Developed new restaurants design concept

Developed new office design

KEY RESPONSIBILITIES:

Brand and product portfolio management

Product design and re-design (bottles, decor, labels)

Marketing finance (P&L, pricing, commercial policy for distributors and key accounts)

Consumer communication (ATL, HoReCa, www, facebook), including sponsorships (HarleyDavidson & Playboy)

Social projects and internal communication

ACHIEVEMENTS:

Developed 2 new brands by myself (without creative agency)

KEY RESPONSIBILITIES:

Promo campaign development and implementation

Co-ordination of international jury work

Award ceremony, exhibition and master classes management

ACHIEVEMENTS:

Everything done properly and on time

Silver award for my personal design (car security belt design aimed at changingdrivers’ behaviour and secure driving)

KEY RESPONSIBILITIES:

Brand positioning

Creative developments for all activities: from programme and studio design to promotional creative ideas, scenarios, texts, visuals, etc.

Programme video design

On-air and off-air promo (promoting all channel programmes and activities on air and in off-air media – OOH, press, radio, BTL)

Promo in digital channels (new web site launch, building consumer relations in social media, promoting video content in youtube, developing big screen and small screen applications, etc.)

PR (product and corporate)

Consumer research: from daily TV panel analysis to big psychological projects like NeedScope

Attracting sponsors to channel programmes by developing creative ideas for sponsors’ brands integration into channel’s content

ACHIEVEMENTS:

Teletriumph (Ukraine national TV award) for EURO-2012 integrated communication campaign (TVchannel “Ukraine” was an official broadcaster of EURO-2012)

KEY RESPONSIBILITIES:

Strategic brand management for all company brands: brand portfolio, brands’ platforms,communication strategies, creative strategies, etc.

Brand management methodology development for brand managers: brand planning process andtemplates, briefing rules and templates, brand health tracking, campaign effectiveness analysis, etc.

Strategic partners’ management (advertising agencies, TV production houses, photo productionhouses, etc.): configuration (outsource functions vs in-house), defining contract terms and conditions,prices, tenders, work procedures

ACHIEVEMENTS:

Developed and implemented Kyivstar new creative platform

Developed and implemented Kyivstar new visual identity

Develop, produced and launched social patriotic campaign “I love Ukraine” with Bogdan Stupka asa guest star

KEY RESPONSIBILITIES:

Full range of brand-management activities: strategic and tactical brand planning, image and promo communication development, media planning and media placement, BTL and trade marketing strategic guidance, budgeting and managerial financial control

Managing advertising agencies (creative, media, BTL)

Team management (personal development plans, coaching, on-the-job training, motivating)

ACHIEVEMENTS:

Brand portfolio revisions:

2007: Developed and launched new sub-brand for corporate clients - Kyivstar Business

2006: Developed and launched new brand for financially constrained customers – Mobilych

2004: Launched first in Ukraine real life-style brand for young people – DJUICE

Brand developments:

2009: Developed new big idea for Kyivstar brand and launched its implementation 360°

2007: Refreshed DJUICE brand positioning, communication strategy and visual identity

2006: Repositioned Kyivstar mother brand and developed new visual identity

2005: For the first time in its history Kyivstar passed ahead of UMC in terms of Coverage perception due to successful Coverage campaigns; and became market leader both in customer base, and inbrand perception

Effie Awards:

GOLD EFFIE for Kyivstar campaign “The Best Country - The Best Coverage” (2006)

SILVER EFFIE for KYIVSTAR campaign “Call your parents” (2008)

SILVER EFFIE for Kyivstar Eurovision sponsorship campaign “Ukraine is The Heart of Europe”(2006)

BRONZE EFFIE for DJUICE “Djingle” campaign (2009)

BRONZE EFFIE for DJUICE campaign “Singing deers” (2008)

BRONZE EFFIE for DJUICE launch campaign (2006)

Created and developed team of highly professional and motivated managers

Over 200 TVCs in my portfolio, including 2 campaigns with Gerar Depardieu and Timur Bekmambetov, campaignswith Andrey Shevchenko, Irina Rozanova, Potap & Nastya, Boombox, Vakarchuk, TNMK and many other celebrities

KEY RESPONSIBILITIES:

Bank rebranding

Developing image and product communication materials

PR

ACHIEVEMENTS:

Complete bank re-branding just in 2,5 months (from Microfinance Bank to ProCredit Bank)

KEY RESPONSIBILITIES:

Channel strategies development and implementation for Ukrainian and Moldavian markets

ACHIEVEMENTS:

Established Trade Marketing in Nestle Ukraine

KEY RESPONSIBILITIES:

Brand strategies and tactics, development and implementation

NPD

ACHIEVEMENTS:

Launched first Nestle nation-wide promotion in Ukraine

Launched new products: Nesquik chocolate bar, Nesquik drink formula, Maggi bouillon cube recipe

Developed original training programmes, successfully delivered lectures and trainings in Marketing,Total Quality Management

Provided consultancy on Internal Control Corporate Systems