Main role:

• Install a customer focused marketing approach throughout the business and achieve targeted EBIT

Responsibilities:

• Develop an annual marketing plan to grow business profitability and implement it, respecting the marketing budget

• Set commercial targets to importers and Area Sales Managers

• Strengthen company's presence with diverse marketing & communication actions (VIP events, demos, fairs, open house events, websites, print materials and adverts)

• CRM, manage the customer journey by targeting specific customer segments with individualized marketing & retail actions

• Analyze the effectiveness of all marketing efforts & report on return on investment

• Demand and Production Planning

• Develop pricing and positioning which reflects the product value (key models, campaigns & discounts)

• Analyze customer needs and market conditions, developing action plans as required

• Monitor volumes and market shares, industry best practices, and competitors, developing action plans as required

• Monitor sales competence and develop training plans accordingly

• Manage product lifecycles from launch to phase out

• Lead and coach Operational Marketing Specialists (4 people)

Achievements:

Turnover is 80 - 100 M $ per year. Case IH is one of the sales leaders in Ukraine, absolutely leader in Moldova. Marketing strategy was developed almost from scratch. The largest agricultural training in Ukraine (Case IH Camp) was done in 2019 as my initiative. The large field event for media (Case IH Technology Day) was done in 2021 as my initiative. Demo tours were started. The portfolio was extended, Case IH became a full liner.

Main Role:

• Comprehensive product sales support (tractors up to 230 hp, sprayers, air seeders, planters, spreaders) on Ukrainian market

Responsibilities:

• Analyzing the market situation, market shares, industry best practices and competitors
• Providing negotiations in technical and agronomic questions with customers throughout the country
• Preparation and conducting product trainings for importers' staff
• Developing products’ specifications
• Developing incentive programs
• Participating in demonstrations, field days, exhibitions and conferences

Achievements: John Deere is the sales leader. Small and Middle tractors sales result is increased in 3,5 times (2018 vs 2016 years), sprayers (SPS and trailed) in 2,5 times (2018 vs 2016 years). The best sellers 6B tractor model and 4730 SPS model were my initiatives and projects. Four big product training events were done (trailed and self-propelled sprayers, small and middle tractors). The largest agricultural trainings in Ukraine (Dealers Salesmen Days Training) were done in 2017 and 2018.

Main Role:

• Introduction the methods of dealers' staff development according to Honda's standards

Responsibilities:

• Lead and coach technical trainers: 3 persons
• Preparation and conducting the assessments for technicians of the dealer network: Maintenance, Repair, Diagnosis levels
• Introduction the thematic trainings within network: Engines, Transmissions, Differentials, PGM-FI, Air Conditioning, Innovative Technologies, Multiplexing, etc.
• Arranging and conducting new model and new dealer trainings
• Cooperation with Quality Department in resolving the most difficult technical problems
• Budgeting, developing and maintaining Honda Ukraine training center, ordering equipment and tools

Achievements: Successful implementation of training programs according to HONDA's standards within HUA Dealer network. Launching JAZZ, PILOT, CR-Z, CROSSTOUR, CIVIC 4D, CIVIC 5D, CR-V, ACCORD, ACURA MDX, RDX and TLX models on the market. The Best Technician Honda 2010, 2011, 2012, 2015 events were done (theory + practice). New Training Center was built and started its operation (Vyshneve city).

Main Role:

• Comprehensive KNORR-BREMSE product support (pneumatic and electronic-pneumatic braking systems and components) on Ukrainian market

Responsibilities:

• Providing technical support and resolving of complex technical issues
• Preparation and conducting training seminars for clients' technical staff
• Sales and developing customer base
• Demand and Production Planning

Achievements: Trading House "Wesma" is one of the pneumatic product sales leaders, signing the contract with the biggest Ukrainian transport company "Kievpastrans"

Responsibilities:

• Development of design documentation for Etalon and experimental buses in sector of chassis
• Control for documentation implementation at the production
• Writing service and owner books
• Certification of products

Achievements: Etalon buses are the best seller in Ukraine: were developed a range of urban, interurban and tourist models. I was responsible for successful braking system tests with KNORR-BREMSE and WABCO components. "Etalon" buses are certificated in some CIS countries.