• collect and analyze the data about the IT outsourcing market, track and test new trends in lead generation
• organized sales and marketing activities of IT outsourcing company from scratch
• hired developers for new projects

Some of the achievements: Customer Acquisition Cost on the company’s main lead generation channel was $185 (excluding salary) with an Average Project Cost on this channel of $98K.

• conducted competitor monitoring and intelligence, formed SWOT analysis for the company

• was the initiator of the implementation and the first administrator of the CRM system for the sales and marketing departments

• collected data about all competitive IT solutions on the market, provided deep analysis of their functionality

• researched the management structure of potential clients (large FMCG companies in Eastern Europe), looked for contact information of decision-makers, made initial contact

Some of the achievements: brought the IT product of the company to a leading position in Armenia. Transferred more than 70 leads to the sales department, including representative offices of large international companies (Efes, Roust Corporation, MTS, etc.)