Працював в 5 компаніях 19 років 10 місяців
АПК (Агропромисловий комплекс), Автомобільна промисловість та Автобізнес, Торгівля роздрібна / Retail, Промисловість та Виробництво
Commercial Marketing Manager
CNH Industrial Ukraine LLC
АПК (Агропромисловий комплекс)
5 років 2 місяці
02.2019 - 04.2024
• Install a customer focused marketing approach throughout the business and achieve targeted EBIT
Responsibilities:
• Develop an annual marketing plan to grow business profitability and implement it, respecting the marketing budget
• Set commercial targets to importers and Area Sales Managers
• Strengthen company's presence with diverse marketing & communication actions (VIP events, demos, fairs, open house events, websites, print materials and adverts)
• CRM, manage the customer journey by targeting specific customer segments with individualized marketing & retail actions
• Analyze the effectiveness of all marketing efforts & report on return on investment
• Demand and Production Planning
• Develop pricing and positioning which reflects the product value (key models, campaigns & discounts)
• Analyze customer needs and market conditions, developing action plans as required
• Monitor volumes and market shares, industry best practices, and competitors, developing action plans as required
• Monitor sales competence and develop training plans accordingly
• Manage product lifecycles from launch to phase out
• Lead and coach Operational Marketing Specialists (4 people)
Achievements:
Case IH is one of the sales leader in Ukraine, the leader in some segments, absolutely leader in Moldova. Marketing strategy was developed almost from scratch. The largest agricultural training in Ukraine (Case IH Camp) was done in 2019 as my initiative. Large field event for media (Case IH Technology Day) was done in 2021 as my initiative. Demo tours were started. The portfolio was extended, Case IH became a full liner.
Product Sales Support Specialist
John Deere Ukraine
АПК (Агропромисловий комплекс)
2 роки 5 місяців
08.2016 - 01.2019
Main Role:
- - Comprehensive product sales support (Agricultural machinery) on Ukrainian market
Responsibilities:
- - Category product line management
- - Analyzing the market situation
- - Providing negotiations with customers throughout the country (especially with SA/KA)
- - Providing consultations in technical and agronomic questions for dealers and customers
- - Preparation and conducting product trainings (small and middle tractors, trailed and self-propelled sprayers, spreaders, planters) for dealers' staff
- - Developing specifications of products
- - Developing products' incentive programs
- - Cooperating with factories concerning the products' questions and problems
- - Participating in demonstrations of products, dealers' field days and customer clinics
- - Participation in exhibitions, conferences, briefings, etc.
- - Writing and checking brochures, articles for magazines
- - Planning and reporting in the area
Achievements: John Deere is the sales leader. Small and Middle tractors sales result is increased in 3,5 times (2018 vs 2016 years), sprayers (SPS and trailed) in 2,5 times (2018 vs 2016 years). The best sellers 6B tractor model and 4730 SPS model were my initiatives and projects. Four big product training events were done (trailed and self-propelled sprayers, small and middle tractors). The largest agricultural trainings in Ukraine (Dealers Salesmen Days Training) were done in 2017 and 2018.
Auto Training Supervisor (Chief of Training Center, Technical Trainer)
“HONDA UKRAINE LLC” / "PRIDE MOTOR LLC"
Автомобільна промисловість та Автобізнес
7 років 6 місяців
01.2009 - 07.2016
Main Role:
- - Introduction the methods of dealers' staff development according to Honda's standards
Responsibilities:
- - Preparation and conducting training seminars for new dealers (pre delivery inspection, maintenance, repair, diagnostics, using special tools and Internet resource)
- - Preparation and conducting the assessments for technicians of the dealer network (Maintenance, Repair, Diagnosis levels) and checking the progress of each technician of the dealer network
- - Introduction the thematic trainings within network (Engines, Transmissions, Differentials, PGM-FI, Air Conditioning, Innovative Technologies, Multiplexing, etc.)
- - Arranging, preparation and conducting new model trainings
- - Cooperation with Quality Department in resolving difficult technical problems
- - Coordination the program "In-Dealer Training" (up to 30 persons were accountable me)
- - Arranging, preparation and conducting Technician Contests
- - Creating and maintaining Honda Ukraine training center, ordering equipment and tools
- - Planning, reporting and budgeting in the area
- - Lead and coach technical trainers (3 people)
Achievements: Successful implementation of training programs according to HONDA's standards within HUA Dealer network. Launching JAZZ, PILOT, CR-Z, CROSSTOUR, CIVIC 4D, CIVIC 5D, CR-V, ACCORD, ACURA MDX, RDX and TLX models on the market. The Best Technician Honda 2010, 2011, 2012, 2015 events were done (theory + practice). New Training Center was built and started its operation (Vyshneve city).
Technical_Sales Representative
Trading House "Wesma"
Торгівля роздрібна / Retail
1 рік 2 місяці
11.2007 - 01.2009
Main Role:
-Comprehensive product support (pneumatic and electronic-pneumatic braking systems and components) on Ukrainian market
Responsibilities:
-Company clients' technical support, efficient resolving of complex technical problems
-Preparation and conducting training seminars for partners' technical staff
-Developing clients date base
-Sales of products (more than 50% of the department)
-Product ordering (Hungary, Germany)
-Conducting business meetings with suppliers
-Planning, reporting and budgeting in the area
Achievements: Trading House "Wesma" is one of the pneumatic product sales leaders, signing the contract with the biggest Ukrainian transport company "Kievpastrans"
Engineer Designer
Boryspil Auto Plant
Промисловість та Виробництво
3 роки 3 місяці
08.2004 - 11.2007
Responsibilities:
-Development of design documentation (sectors of chassis) for Etalon line buses (TATA based) using COMPASS and Solid Works programs
-Development of design documentation for the experimental and special orders models
-Control for documentation implementation at the production
-Writing service and owner books
-Certification of products (Ukraine, Russia)
Achievements: "Etalon" buses are the best seller in Ukraine. Engineering department has developed a range of urban, interurban and tourist models. I was responsible for successful brake system tests of the buses with KNORR-BREMSE components in Hungary (Budapest car ground) and WABCO components in Russia (Dmitrov car ground). "Etalon" buses are certificated in Ukraine and Russia.
Ключова інформація
Personal properties: Purposeful, responsible, self-disciplined, stress-resistant, ability to work both independently and in a team, ability to manage a team, excellent organizational skills, high presentation skills, attention to detail and high accuracy. I constantly increase my professional knowledge and skills.
Навчався в 1 закладі
Kharkiv National Auto Road University
Automobile Faculty. Mechatronics Department . Speciality – electronic systems and complexes of vehicles. I am electrician engineer.
Kharkiv, Ukraine, 2004
Володіє мовами
Англійська
поглиблений
Може проходити співбесіду на цій мові
Може проходити співбесіду на цій мові
American English Center 2007-2009, Denis' School 2012
Німецька
нижче середнього
Російська
вільно
Українська
вільно
Курси, тренінги, сертифікати
Sprayers Technical Overview, Netherlands
Getting knowledge and skill concerning the construction, operation and optimization of trailed and self-propelled sprayers
Sales Sprayers Training, Germany
Getting knowledge about product
Crop Care Training, USA
Getting knowledge and skills concerning sprayers, planters, air seeders and tillage.
Planters, Seeders and Sprayers Training, Ukraine
Getting knowledge about products
Acura models training, Japan
Getting construction knowledge and practical skills about new model (TLX, MDX, RDX)
ZF 9 Speed Automatic Transmission, Japan
Getting construction knowledge and repair skills concerning new automatic transmission
Diesel Technologies, Japan
Getting knowledge and practical skills concerning Diesel Technologies of Honda's cars
Expert Electrical Course, Japan
Getting advanced diagnostic skill and knowledge of PGM-FI system
Chief General Repair Instructor Assessment Course, Japan
Getting Chief General Repair Instructor level
Advanced Vehicles Systems and Diagnosis, Great Britain
Getting advanced diagnostic skill and knowledge
CAN (Multiplexing) systems, Great Britain
Getting knowledge and skill concerning CAN (Multiplexing) systems of Honda cars
Diagnosis Specialist Assessment Course (Electrical faults finding), Japan
Electrical Problems Finding Assessment Course
Diagnosis Specialist Assessment Course (Noises and Vibrations location finding), Japan
Noises and Vibrations Finding Assessment Course
Repair Specialist Assessment Course, Great Britain
Getting General Repair Instructor level
Diagnostic Specialist Training, Germany
Getting knowledge and skill concerning new diagnostic equipment, diagnostic procedures
Repair Specialist Trainings (2 times), Great Britain
Getting knowledge and skill for repair specialist (2 times) before assessment in 2012
Hybrid Technologies, Great Britain
Getting knowledge and skill concerning Hybrid Technologies of Honda cars
Додаткова інформація
Additional information:
Diplomas and trainings (general):
- Effective Presentation 1-2.11.2018 (Center of technology Speaker, Kiev)
- Finance for not Financier 15-16.01.2018 (Ernst & Young, Kiev)
- Effective negotiations 12-13.10.2016 year (Training for business, Kiev)
- Denis' School 2012 year (Kiev)
- Presentation and Public Speech training 21-22.05.2012 year (Baltic Training Group, Kiev)
- Time Management 11.06.2010 year (Corporation Training Company, Ukraine)
- American English Center 2007-2009 years (Kiev)
Additional information:
- - Driving license category «В» (since 2002 year)
- - English - Upper intermediate level, Russian and Ukrainian - free, German - Pre intermediate level
- - Business trips are possible (up to 50% of working time)
Objective
Vitalii
Vitalii
Chief Marketing Officer
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