Rebranding in Publishing house “4mamas”

New website design of www.4mamas-club.com (in process)

Digital strategy for Publishing house “Osnova”

Conducted pieces of training for IT companies(Time management, Management styles, Motivation and task setting in the team)

- Created the brand from scratch (idea, mission, business model)

- Created and realized the strategy of communication

- Have created products for parents and children (online education, books and notebooks)

- Did strategic and tactical planning of digital marketing

- Promoted books at international exhibitions (Bologna, Italy, Frankfurt, Germany

- Made collaborations with partners and bloggers

— Construction of the development process from scratch to the release into production (e-commerce projects)

— Work with the customers on the formation and prioritization of requirements

— Work with the team on requirements decomposition, time estimates, development schedule formation

— Monitoring the development process and regular reporting on progress — Implementation of project implementation deadlines

— Tracking and analysis of the obtained results

— Preparation of the necessary reports on the work performed

- Managed sales in 2 online stores: www.osnova.com.ua (Magento 2.0) and www.4mamas-club.com (WordPress)

- Created a technical task and released new online store www.osnova.com.ua in 2020 (sites have integration with Magento-Oracle (module Logistics)-Bitrix 24, Oracle (module Projects) - Magento 2.0 – Oracle (module Logistics)

- Created a new digital marketing department (Facebook Ads, Google Ads, e-mail-marketing, chat-bot, pages on social networks

– Facebook and Instagram)

- Created the unified system for CRM marketing and for building business processes

- Calculated product cost, updated prices at prices list

- Calculated discount system for dealers and distributors

- Created commercial policy

- Created and integrated the procedure for presenting new products to the market and all stakeholders

- updated technical documentation for the manufacture

- Planned sales and purchase of components

- analyzed sales, created the plan for sales

- Analyzed sales by dealers and distributors, segments

- Created a system of motivation for the sales department

- Updated promotion documents Released a new site

- Promoted and advertised different projects of the publishing house (over six projects every year: books (more than 1500 SKU, magazines for teachers (37 magazines every month), Distance learning, offline education, books for parents)

- Prepared and sent emails about products to more than 100,000 customers - - Did advertising in magazines

- Planned and carried out events for customers and partners

- Created and implemented the discount system for wholesale customers, loyalty programs for different customers

- Planned the budget (annual and monthly)

- Collected and segmented potential customers, segmentation customers in database sales, planned sales (annual and monthly), did plan/fact analysis

- Analyzed competitor’s analysis, SWOT analysis

- Analyzed the effectiveness of commercial proposals, loyalty programs and events for customers

- Wrote a technical task and released the internet-shop www.4mamas-club.com

- Wrote a technical task and released internet-shop book.osnova.com.ua

- Teaching the marketing department

- Wrote scripts and texts about products for the sales department

- Wrote texts about products to sales managers

- Created business pages on social networks (Facebook, Instagram)

- Wrote letters for different kinds of advertising: catalogs, leaflets, e-mails, blogs, and magazine advertising.

- Organized and conducted marketing research

- Worked with designers, printing houses, and other partners

- Analyzed the effectiveness of advertising campaigns

- Updated prices at price list