Attracting new customers, retaining satisfied customers by implementing new technological methods in research. Expansion in the region, competitive pulse. Retaining 100% of customers and extending LTV. Setting trends in the industry. Negotiating with contractors, clients, pricing, developing market research proposals, developing research tools, creating and conducting presentations for the company's clients. Managing 500 projects per year, of various focus and complexity. Team management (2500 people)

1. Management and coordination of 10 departments (Marketing, Sales, Service, Operations, Qualitative and Quantitative Research, Analytics, IT, Finance, and Legal): setting tasks, resolving administrative issues, monitoring task performance, delegation, scaling, working with outsourced teams

2. Conducting research for clients and agencies of the holding (qualitative and quantitative, UA&UX, mystery shopping, CATI, CAWI)

3. Conducting employee/customer satisfaction surveys

4. Tracking and implementation of global research trends

5. Preparation of proposals for optimizing data analysis and visualization methods for various research methods

6. Planning and optimization of the budget (P&L, Cashflow, BDR, EBITDA, Media plan)

7. Development of marketing strategy and concepts that led to a 30% increase in sales over the past 2 years, PR, brand development, customer voice

8. Digital, Influence marketing

9. Speeches at conferences, networking

10. Strategic sessions with the team and clients by methods: Service Design, Design Thinking, Brainstorming, etc.Developing and implementing initiatives to improve customer experience and increase customer loyalty.

11.Successfully manage marketing budget and team to achieve ROI of 300%.12.Managing the full marketing cycle in the company.Managing an advertising budget of $50,000 per year and achieving ROI of 80-150%. Worked on the CPA, CPL, CPM model