Key responsibilities:

• Contribute to strategic planning and commercialization initiatives for company portfolio
• Lead cross-functional collaboration with Marketing, Sales, Medical, Regulatory, and external stakeholders
• Support development and implementation of patient-focused initiatives
• Build partnerships with patient organizations, healthcare professionals, health authorities, and industry associations
• Monitor market dynamic and contribute to business growth strategy

Key responsibilities:

• Lead Rare Disease business unit with full accountability for strategy and performance
• Develop and implement growth plans and commercial strategies
• Oversee launch planning and cross-functional coordination for key products
• Manage and develop multifunctional team
• Collaborate closely with Market Access, Public Affairs, Medical, and external stakeholders
• Drive business performance, market share growth, and portfolio development

Key responsibilities:

• Develop and execute strategic and tactical marketing plans for Rare Diseases portfolio
• Lead cross-functional collaboration across Market Access, Medical, and Regulatory
• Build and maintain relationships with KOLs, MoH, and patient organizations
• Manage sales force and coordinate medical team

Key contributions:

• Implemented national rare disease access and diagnostics strategy
• Built nationwide stakeholder network (HCPs, KOLs, regional coordinators)
• Led disease awareness and diagnostic initiatives

Held editorial and communication roles in national media organizations, developing strong communication, analytical, and content development skills that later supported successful stakeholder engagement and strategic communication within the pharmaceutical industry.