Працював в 9 компаніях   8 років 10 місяців

Торгівля оптова / Дистрибуція / Імпорт-експорт, IT, Будівництво, Охорона та Безпека, IT - консалтинг / Послуги / Виробництво устаткування, Енергетика та Енергоносії, Промисловість та Виробництво, Фінансові послуги, Реклама та PR-послуги

Head of marketing

Tati Group

Торгівля оптова / Дистрибуція / Імпорт-експорт

2 роки 11 місяців

07.2021 - до теперішнього часу

  • Development of digital marketing strategy
  • Development of brand platform
  • Development of partnership program
  • Formation and management of the marketing department
  • Development process of lead generation
  • Website development
  • Budgeting for marketing department
  • Keeping reports
  • Marketing event planning
  • Search and creation of new communication channels
  • Creating of non-standard mechanics of attraction and retention
  • Consultation of the company clients

Achievements and results (NDA):

  • Launched new website
  • Assembly of remote marketing team
  • Launched marketing funnel
  • Launched of the lead generation process
  • Processes related to PR activities are running
  • Launched partnership program

Head of marketing

Uployal

IT

8 місяців

10.2020 - 06.2021

  • Development of digital marketing strategy
  • Development of communication strategy
  • Development of brand platform
  • Creating a marketing funnel
  • Formation and management of the marketing department
  • Development process of lead generation
  • Website development
  • Working with CRM
  • Conducting webinars
  • Manage reputation
  • Record keeping
  • Budgeting for marketing department
  • Planning of marketing activities
  • Creating presentation materials
  • Consultation of the company clients

Achievements and results (NDA):

  • Launched new website
  • Launched marketing funnel
  • Launched of the lead generation process
  • Launched processes related to PR activities

Head of marketing

Atlant Byd

Будівництво

1 рік 3 місяці

08.2019 - 11.2020

  • Development of digital marketing strategy
  • Development of partnership program
  • Formation and management of the marketing department
  • Development of a corporate website and landing pages
  • Working with CRM
  • Development process of lead generation
  • Maintaining reporting documentation
  • Budgeting for marketing department

Achievements and results (NDA):

  • Launched corporate website
  • Assembly of remote marketing team
  • Additional communication channels are launched: lead generators, sales through a network of partners and contractors
  • Launched landing pages (promo)
  • Marketplaces launched as an additional sales channel

Traffic manager

Smart security

Охорона та Безпека

1 рік 5 місяців

05.2019 - 10.2020

  • Analyzing and optimizing paid traffic
  • Control of paid and organic traffic
  • Consulting
  • CRO

Achievements and results (NDA):

  • Audit of traffic channels was performed
  • Implemented recommendations for traffic optimization (paid + organic)
  • Recommendations for increasing site conversion were implemented

Marketing Manager

ABM Cloud

IT - консалтинг / Послуги / Виробництво устаткування

2 роки 9 місяців

03.2017 - 12.2019

  • Optimization and promotion of websites
  • CRO
  • Participation in development of marketing strategy
  • Conducting audits, preparing suggestions for improvement of sites
  • Analytics and optimization of digital channels, lead generation
  • Development and implementation of the SEO-concept
  • Market monitoring
  • Providing technical support for websites and related resources (functionality)
  • Content management
  • Supervision of specialists in outsourcing
  • Maintenance of reporting documentation
  • Launching products in Europe and the United States

Achievements and results:

  • Delivered 680% growth in organic traffic
  • Delivered 730% growth in paid traffic
  • Delivered 470% growth in direct traffic
  • Delivered 890% growth in email traffic
  • Improved CR of promo sites to 35%
  • Improved CR of commercial site to 25%
  • Provided 530% increase in incoming leads

Seo specialist

Termoeng

Енергетика та Енергоносії

6 місяців

05.2018 - 11.2018

  • Development site promotion strategy
  • Implementation and configuration of analytical systems
  • Communication with contractors
  • Consulting

Achievements and results:

  • Launched new website
  • Implemented of analytical systems
  • Conducted of CRO activities
  • Provided growth of organic traffic to 140%
  • Provided an increase in the number of incoming leads from organic channels to 27%

Internet Marketing Manager

Food Ingredients

Промисловість та Виробництво

6 місяців

05.2017 - 11.2017

  • Separating the core product, developing a short-term marketing strategy
  • Development landing page
  • Supervising contractors
  • Consulting
  • Development process of lead generation
  • CRO

Achievements and results:

  • Implemented a short-term strategy to bring a dedicated product to market
  • Developed landing page and customized analytics
  • Developed and launched traffic system
  • Developed and configured the advertising funnel
  • Provided the increase in the amount of incoming leads from paid channels to 450%
  • Provided increase in the amount of incoming leads from organic channels to 85%

Internet Marketing Manager

Groshi vsim

Фінансові послуги

9 місяців

07.2016 - 04.2017

  • Development of digital marketing strategy
  • Development of marketing funnel
  • Implementation of all strategies within the marketing direction
  • Working with conversion chains
  • Partner program development
  • CRO
  • Specialist supervision
  • Connection and management of partner networks
  • Budgeting for digital channels
  • Brand management
  • Process systematization and digitalization
  • Planning of marketing activities
  • Maintenance of reporting documentation

Achievements and results:

  • Redesigned corporate websites and landing pages
  • Connected and launched affiliate networks
  • Launched marketing funnel
  • Conducted additional activities in the digital environment
  • Optimization of secondary communication channels
  • Launched mechanics of digitizing offline activities have been prepared
  • Launched processes related to PR activities
  • Improved CR of the commercial website up to 35%
  • Decreased total cost of sales leads to 27%
  • Increased number of incoming leads to 285%
  • Carried out several activities to improve the company's reputation

Internet Marketing Manager

Vintage

Реклама та PR-послуги

1 рік

09.2015 - 09.2016

  • Development promotion concepts for client sites
  • Conducting audits for client sites
  • Implementation of works on internal optimization of sites
  • Optimization of paid channels to attract traffic
  • Managing a team of contractors
  • Development and implementation of advertising strategies
  • Budgeting for digital channels

Навчався в 1 закладі

KNUTD

Programmer

Київ, 2013

Володіє мовами

Англійська

середній

Російська

поглиблений

Українська

поглиблений

Курси, тренінги, сертифікати

LVL80

2018

Academy of digital professions

2017

IMB Academy

2017

Convert Monster

2017

Marketing Gamers

2017

Додаткова інформація

Additional Information

Throughout my professional career, I worked in CIS and European markets in the field of digital marketing. High level of selforganization, flexibility and adaptability, the ability to respond to changing business needs.

Yaroslav

Head of marketing

Київ

31 рік

Активно шукає роботу

повна зайнятість

Характер роботи: віддалена робота, гібридна, в офісі/на місці

Оновлено 1 день тому