• Management of the Company's Brand Portfolio: Oversaw the brands Nudge & Prime, ensuring competitive positioning through strategic planning and market analysis.
• Full Product Development Cycle: Managed the entire process from research and development (R&D) and concept development to market launch.
• Strategic Development: Created and implemented Marketing, Brand, Communication, and Media strategies, aligning them with business goals.
• License Negotiations: Led high-profile negotiations with Disney, Marvel, and Warner Bros to secure advantageous license agreements, enhancing the brand's portfolio and market appeal.
• B2B and B2C Brand Development: Developed and executed brands for both parent and subsidiary companies maximize reach and engagement.
• Global Brand Distribution: Supported the distribution of company’s brands across more than 50 markets, including Europe (EU), North America (NA), and Asia-Pacific (APAC).
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Brands: Hey Clay (Ліпака), Pixio, VoxArt, InOuts, FELTIS
Achievements: Built a monthly audience reach of 250+ million people in EU and US. Received Toy of The Year (2024), 5xShortlists (Spielwarenmesse 2024).

• Strategy Development and Implementation: Directed the full cycle of strategy development and execution, ensuring alignment with company goals and market trends.
• Team Management and Development: Led and nurtured the strategy team, promoting a culture of continuous learning and innovation.
• Department Coordination: Coordinated efforts between media, creative, and design departments to deliver unified and impactful campaigns.
• Global Trend-Watching: Actively participated in the Backs/ash team, identifying and analyzing global trends to inform strategic decisions.
• Negotiations, Presentations, and Pitches: Managed all high-stakes negotiations, created compelling presentations, and delivered persuasive pitches to secure key partnerships and business opportunities.

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Clients: McDonald's, Nissan, Peugeot, Philipps, Mars, Morshynska, UNICEF.

Achievements: Effie Awards (1xGold, 2xSilver, 1xBronze, 4xShortlist).

• Brand Strategy Development: Collaborated with CFT to create and execute comprehensive brand strategies.
• Market Research Supervision: Managed market research projects, including focus groups, surveys, and interviews, from inception to completion.
• Market and Product Evaluation: Conducted research and assessments to identify potential new markets and product opportunities.
• Insight Reporting: Compiled reports and presentations to communicate insights and recommendations to stakeholders.

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Clients: PariMatch, OLX , LettyShops, Borjomi, Дмитрук (Кабаноси).

• Full cycle of Creative Strategy development

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Clients: Hennesey, Mars, BASF, Red Bull, OLX, UNICEF, ENSO.

Achivements: Winner of Cannes Young Lions Ukrainian selection (2017).

• Full cycle of Media & Creative Strategy development

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Clients: Nestle, Mars, LOREAL, DANONE, BDF.

Achivements: Effie Awards, Golden Hammer (EU).