• built from scratch the long-term goals' and KPI system for the marketing function
• built a long-term org. structure with different growth scenarios
• designed and executed corporate branding strategy with x6 YoY growth in reach | x2.5 of employee traffic growth | ROI of 1200%
• new global launches: facilitated user profiling, UVP and naming
• negotiated contracts with a key vendor with a 6-digit savings
• negotiated the first co-promo with world's top music artist
• led a team of 10, with four new positions integrated

Worked for Top-20 world's most popular recruiting platform to bring a systematic approach to marketing:

• Built from scratch the long-term goals' and KPI system
• Updated and visualized target profiles of customers and consumers
• Led the developing a first holistic marketing strategy
• Led a risky project of site domain changes with SEO results better than expected
• Led a wonderful team of 6

Helped a SaaS business to ensure its transformation into a worldwide market leader:

• Set up the marketing strategy and marketing team
• Developed the product portfolio strategy & pricing recommendations
• Reviewed buyer personas, customer journey, and positioning approach
• Rebuilt performance analytics model for marketing and sales
• Made a bunch of improvement for the lead generating model
• Lead the team of 3 talented marketers

Worked in Cambodia for an exclusive distributor of 25+ international FMCG brands: Barilla, Haribo, Lindt, Tabasco, Kikkoman, Ritter Sport, etc:

• Delivered business plans for 10+ volume building brands
• Developed a clear budget tracking system
• Negotiated with external business partners +20% of extra investments into business
• Simplified the reporting system: 4 templates were eliminated
• Launched the analysis of marketing activities efficiency
• Portfolio reviewed: about 20% of the total SKU to be discontinued
• New incentive scheme for marketing department presented
• Developing personal capabilities of 15 local reports

Planning and execution of marketing plan for 1 local and 2 international brands:

• improved a new product launch plan for a leading international brand
• led communication strategy development for a new product launch: consumer insight and key message finalized
• adjusted portfolio strategy: 3 SKU discontinued
• budget planning and control
• managed the product development process
• led 3 direct reports within a fluid organizational structure

Planning and execution of annual marketing plan for 8 sub-brands:

• ATL & BTL activities: led 12+ national promotions with mixed communication instruments
• media placement: providing recommendations, analyzing efficiency, creating advertising materials. Led the production from scratch of 8 TV and 20+ internet commercials.
• market analysis: building reports, providing recommendations on a monthly basis
• portfolio and planning: providing recommendations, P&L & volume forecast. Launched 10+ new products
• package and POSm design issues: more than 200 only packaging artworks updated
• budgeting: tracking, in-project management.
• document workflow

Main achievements:

• organizing the first local production for Kinder
• developing the 1st holistic digital strategy for all Kinder sub-brands in Ukraine
• led the most efficient promo campaign in Ferrero Ukraine during 2011-2015

• Communication with clients and vendors, project leading for design and creative departments, execution control.
  
• Led 10+ national advertising campaigns: key-visual, radio, OOH, internet, press and POS advertising.
  
• Brands: Pampers, Safeguard, Lenor, Old Spice, Burn, Subaru, Lada, KIA, Hyundai.
  

• Market analysis, cost estimating, basic recommendations.
  
• Built a database with 400+ potential customers from 4 overseas markets