Работал в 8 компаниях 15 лет 6 месяцев
IT, FMCG, Реклама / Маркетинг / PR-услуги, Промышленность и Производство
Marketing Lead
Название компании скрыто
IT
5 лет 7 месяцев
02.2019 - по настоящее время
- built from scratch the long-term goals' and KPI system for the marketing function
- built a long-term org. structure with different growth scenarios
- designed and executed corporate branding strategy with x6 YoY growth in reach | x2.5 of employee traffic growth | ROI of 1200%
- new global launches: facilitated user profiling, UVP and naming
- negotiated contracts with a key vendor with a 6-digit savings
- negotiated the first co-promo with world's top music artist
- led a team of 10, with four new positions integrated
Head of Marketing
Название компании скрыто
IT
2 месяца
09.2018 - 11.2018
Worked for Top-20 world's most popular recruiting platform to bring a systematic approach to marketing:
- Built from scratch the long-term goals' and KPI system
- Updated and visualized target profiles of customers and consumers
- Led the developing a first holistic marketing strategy
- Led a risky project of site domain changes with SEO results better than expected
- Led a wonderful team of 6
Chief Marketing Officer
Название компании скрыто
IT
9 месяцев
12.2017 - 09.2018
Helped a SaaS business to ensure its transformation into a worldwide market leader:
- Set up the marketing strategy and marketing team
- Developed the product portfolio strategy & pricing recommendations
- Reviewed buyer personas, customer journey, and positioning approach
- Rebuilt performance analytics model for marketing and sales
- Made a bunch of improvement for the lead generating model
- Lead the team of 3 talented marketers
Marketing Director
Название компании скрыто
FMCG
11 месяцев
11.2016 - 10.2017
Worked in Cambodia for an exclusive distributor of 25+ international FMCG brands: Barilla, Haribo, Lindt, Tabasco, Kikkoman, Ritter Sport, etc:
- Delivered business plans for 10+ volume building brands
- Developed a clear budget tracking system
- Negotiated with external business partners +20% of extra investments into business
- Simplified the reporting system: 4 templates were eliminated
- Launched the analysis of marketing activities efficiency
- Portfolio reviewed: about 20% of the total SKU to be discontinued
- New incentive scheme for marketing department presented
- Developing personal capabilities of 15 local reports
Brand manager
Название компании скрыто
FMCG
3 месяца
05.2016 - 08.2016
Planning and execution of marketing plan for 1 local and 2 international brands:
- improved a new product launch plan for a leading international brand
- led communication strategy development for a new product launch: consumer insight and key message finalized
- adjusted portfolio strategy: 3 SKU discontinued
- budget planning and control
- managed the product development process
- led 3 direct reports within a fluid organizational structure
Brand Manager (from Junior Brand Manager)
Название компании скрыто
FMCG
5 лет
05.2011 - 05.2016
Planning and execution of annual marketing plan for 8 sub-brands:
- ATL & BTL activities: led 12+ national promotions with mixed communication instruments
- media placement: providing recommendations, analyzing efficiency, creating advertising materials. Led the production from scratch of 8 TV and 20+ internet commercials.
- market analysis: building reports, providing recommendations on a monthly basis
- portfolio and planning: providing recommendations, P&L & volume forecast. Launched 10+ new products
- package and POSm design issues: more than 200 only packaging artworks updated
- budgeting: tracking, in-project management.
- document workflow
Main achievements:
- organizing the first local production for Kinder
- developing the 1st holistic digital strategy for all Kinder sub-brands in Ukraine
- led the most efficient promo campaign in Ferrero Ukraine during 2011-2015
Client Service Executive
Название компании скрыто
Реклама / Маркетинг / PR-услуги
1 год 9 месяцев
07.2009 - 04.2011
- Communication with clients and vendors, project leading for design and creative departments, execution control.
- Led 10+ national advertising campaigns: key-visual, radio, OOH, internet, press and POS advertising.
- Brands: Pampers, Safeguard, Lenor, Old Spice, Burn, Subaru, Lada, KIA, Hyundai.
Market analyst
Название компании скрыто
Промышленность и Производство
7 месяцев
09.2008 - 04.2009
- Market analysis, cost estimating, basic recommendations.
- Built a database with 400+ potential customers from 4 overseas markets
Ключевая информация
- Marketing departments built = 2
- Marketing functions rebuilt = 2
- Marketing and business plans developed = 20+ products
- Developed and implemented a global branding strategy with x6 growth in media coverage and ROI of 1200%.
- Rebuilt a marketing analytics system for SaaS business with CAC calibration
- Product portfolio optimized for FMCG business, 60+ items removed with a positive impact on sales
- The most innovative project of 2013 and the campaign with the highest ROI in 2011-2016 in Ferrero Ukraine
- Led the production of 8+ video commercials for TV and 20+ for online platforms
- Arranged a co-branding campaign with world music star, investing < $1000
- $XXXXXX saved after negotiations with a key partner
Учился в 1 заведении
National Taras Shevchenko University of Kyiv
Economics (Economic Theory)
Kyiv, 2010
Владеет языками
Английский
свободно
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Русский
родной
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Украинский
родной
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Курсы, тренинги, сертификаты
Coaching in the moment
Dynamic Group Facilitation Skills
https://www.udemy.com/certificate/UC-4148314d-40d9-4972-b36c-62f2d241077c/
Insights and Brand Architecture
Дополнительная информация
Scientific Activities
Publications:
"Forming a brand of Ukraine under the influence of integration processes in the world" (2008);
"Ukraine in outer economic space: attempts of marketing analysis" (2008);
"Institutional aspects of governmental policy in Ukraine" (2010);
"Issues of path dependence and QWERTY-effects in civilization development" (2010).
Interests and Hobbies
Sport and intellectual games, especially team ones. Learn to play drums.
Computer Skills
- SAP
- Hubspot CRM
- Jira, Basecamp
- Nielsen Advisor
- Prezi
- Google Analytics
- Google Ads
Social skills and competences
Presentation skills: Kyiv Academy of Media Arts speaker
Team work: I have been into various types of teams from leading the faculty quiz team to managing huge local marketing team in Cambodia
A simple summary
Marketer with 11+ years of multicultural experience within all communication channels, different categories and countries.
I can help to link your business and your consumers in a rational, meaningful and profitable way.
Анонимный соискатель
Marketing Lead | Head of Marketing | CMO
Киев
Готов переехать: Львов, Другие страны
полная занятость
Обновлено 4 недели назад