Responsibilities:

1. Long- and midterm strategy development

2. Search of new business opportunities (markets, business models, products)

3. Innovation pipeline creation and leading

4. Market analysis

5. Team of product managers lead

6. Portfolio strategy development

7. Products positioning creation and update

8. Creation of new basic materials for all products in portfolio (visuals, promo-video, tutorials)

9. Operational excellence (including current products improvement)

10. Budget planning and controlling

11. Products TM and registrations planning and participation

As a Group BM:

1. Marketing planning 1+ year
2. Leading 3 people team
3. New product launches
4. Consumers insights search
5. PnL performance analysis
6. Media planning + Social networks and PR activations (Bloggers, TikTok, Film.UA collaboration)

As a Group BM in MHP own retail:

1. Traffic increase planning
2. Promo and announcement planning
3. Assortment recommendations
4. Glovo launch

This position included consulting newly created business in Dubai UAE in sector of specialty coffee (beans and brewing tools trading for individual consumers thorough own e-com platform + HoReCa)

1. Brand creation from scratch (positioning, TA, portfolio, pricing strategy)
2. Marketing strategy creation
3. Media plan creation with business accounts customization
4. Search and communication with local and international suppliers (materials, merch, e-com site development, etc)
5. All project information consolidation with control of timing (ClickUp tool) with Gant's diagram method

1. Marketing long-short brand strategy
2. Leading 3 people team
3. Innovation creation and implementation
4. Consumers insights search
5. PnL management
6. Driving sales volume/value + MS growth
7. Media planning + Social networks and PR activations
8. BHT performance
9. Promo planning

Achievements:

1. MS soar by total brand +5,5pp vs YA with growth from #4 to #2 position on market
2. Consumer insight found on Still Water market with new campaign development about daily norm of water consumption. Sharp MS growth with getting back #2 position on Still Water segment firstly after losing it in 2018
3. Carbonated water relaunch with new campaign/design/new product formula. MS growth after 3 year stagnation with getting #2 positing first time ever
4. Brand redesign with re-positioning. BHT fast growth from Consideration to Loyalty. Leading position in few BHT indicators: i wanna be seen drinking that brand, brand has cool ads, brand has cool design, value for money, brand i love, brand offers something different
5. Flavoured water segment development with 5 new tastes launch with slight cannibalisation. Segment growth from 2% to 12% on total water market with keeping absolute leadership. BHT indicators growth: brand innovator, modern brand, brand that sets the trend
6. Own social media subscribers and involvement growth (from 1k to 30k) + collaboration with bloggers with cool PR kits development
7. 3 year growth plan development with support and NPD + new markets launch strategy and new segments creation. Brand ambition - to become leader in 2023

1. Accreditaion management
2. Collaboration with UEFA and local stakeholders
3. Problem solving