Працював в 9 компаніях   17 років 5 місяців

FMCG

Chief Sales and Marketing Officer

«Keratin Europa»

FMCG

1 рік 4 місяці

09.2022 - 12.2023

Official site: https://keratin-europa.com/
Major Duties:

  • Organization and management of financial and economic
    e-Commerce activities of the company
  • Implementation of monthly profit and turnover plans, as well as effective use of budget funds
  • Effective management of the company's marketing department and sales department teams
  • Ensuring financial results by implementing plans and tasks within the specified deadlines
  • Development and implementation of the business strategy for the next three years
    (pricing, planning of sales, costs and profits, budgeting and control of cash flows, effective investment)
  • Development of a marketing program and management of the company's marketing policy on the European market
  • Regular monitoring and analysis of changes in the market, decision-making and response to changes
  • Development and implementation of the company's SOP for work with personnel
    (selection and hiring, training and adaptation, setting tasks and goals, motivation and team building, performance control, evaluation and analysis of personnel)
  • Conducting negotiations with the company's key partners, agreeing on terms of cooperation and monitoring their implementation
  • Development and implementation of SOP, in the corporate model of work of sales and marketing department managers
    (taught the team how to use a various methods of sales analysis in CRM, introduced standards for working with incoming leads and existing regular customers - wrote sales scripts, distributed all the clients to managers and areas of responsibility, for the list of the European countries)
  • Ensuring high liquidity indicators of products line and funds
  • Analysis of economic indicators and reporting
    Achievements:
  • Conducted a SWOT analysis of the business and identified the potential and the best ways for the company development,
    on European market
  • Ensured the processes of rational profit distribution within the framework of the company's strategic development and effective investment – increased actives in 2023, by 213% (2023/22)
  • Executed the annual profit plan of the Sales department, in 2023
  • Signed new contracts for 2024, on favorable terms and guarantees for the company, with key partners of the business chain
    ("Natureza Cosmeticos" - main supplier of products and "DHL" - European logistics operator)
  • Formed a full-fledged and effective e-Commerce sales and marketing teams (23 people)
    (collaboration of the sales and marketing departments, after the implementation of the e-Commerce SOP)
  • Created the "Portal for adaptation and development of employees
    (for example: https://classroom.google.com/)
    Reason of dismissal:
  • Lack of professional development

Sales Director

«Eco Vista»

FMCG

1 рік 1 місяць

05.2021 - 05.2022

Official site: https://ecovista.ua/en/
Major Duties:

  • Ensuring an agreed level of business profitability and timely return of funds
  • Planning and implementation of sales strategy and P&L management
    (formation of the sales strategy of the department 2021/22, branding and listing the product line to the markets - development of design and slogans, definition of the target audience of consumers, brand registration, pricing, coordination of sales volumes with networks, etc.)
  • Using the "Managerial cycle" to create, train and develop a strong sales team
    (selection and training of a sales team from scratch)
  • Systematization and template work
    (prescribing and implementing chains of business processes, establishing interaction between departments)
  • Creation and maintenance of an organized system of document circulation
    (including prolongation, signing of new contracts, work with primary documentation, payment of bills and categorization of the listed blocks)
  • Maintaining the volume of sales, assortment of products and selling prices, by tracking supply and demand, changes in trends, economic indicators, actions of competitors, changes in market prices and making optimal decisions
  • Negotiations and communication with key customers
    (annual negotiations and agreement for the next year - commercial conditions, "promo" schedules and volumes of turnover with networks)
  • Conducting quarterly meetings, presentations, negotiations, team trainings, master classes, workshops, tenders sales, creating a strong and friendly team, business scaling, etc.
  • Analytics, reports and business trips
    Achievements:
  • Achieved the target level of annual profit (2021) of the sales department
  • Signed a 6 new contracts with national trade networks (September-November 2021)
  • Re-signed overdue contracts for 6 operating networks (August-October 2021)
  • Reduced the level of debt - from 77% to 18%
    (June 2021/22)
  • Introduced 11SKU of the brand new packaged products TM "Eco Vista" into the trade networks - Novus, Velmart (January 2022)
    Reason of dismissal:
  • Reduction due to war

National Sales Manager

«Fishki Food Distribution»

FMCG

1 рік 1 місяць

05.2020 - 05.2021

Official site: https://fishkifood.com.ua/
Major Duties:

  • Development, setting and monitoring of the implementation of strategic and operational goals and objectives in the segment of key customers, according to the management cycle
  • Ensuring the achievement of monthly and strategic sales results and financial goals of the company
  • Building sales based on an individual approach to working with each client, identifying needs, agreeing and fulfilling monthly goals, as well as focusing on a long-term mutually beneficial partnership
  • Conclusion and negotiation of profitable commercial terms of contracts with key customers and control of their observance in a timely manner
  • Coordination with retail chains of annual promotional programs and regular analysis of the achievement of planned results, ongoing marketing campaigns and the use of the most effective in the future
  • Achieving the goals of the sales department of the contract profitability, the established turnover plan, connecting new key customers, expanding the representation of SKUs in retail chains and listing new products
  • Developing and implementing a development strategy, evaluating economic efficiency, taking corrective actions to implement the plan
  • Constant monitoring of changes in the market, the actions of competitors and the prompt response of the company, in such conditions to maintain business efficiency
  • Team Building, coaching the sales team and monitoring the application of requirements for sales techniques, presentations, negotiations and established company standards
  • Control of the implementation of contractual terms and the correct management of document flow, with the aim of timely repayment of accounts receivable
  • Reporting in accordance with the regulated requirements of the company

Achievements:

  • Agreed commercial terms of cooperation and signed contracts for new key clients: Auchan, Epicenter, Expansion, Kolo and Cooker
  • Negotiated with potential clients, agreed on a listing in the category, share of representation and contract terms, for the AVIKO trademark in a number of retail chains: ATB, Epicenter, Velyka Kyshenia, EKO, Auchan, Cooker, Kolo, Novus and Varus
  • Introduced in the company standards, on an ongoing basis, the drawing up of a weekly schedule for planning the activities of managers and regular store-check procedures
    Reason of dismissal:
  • Disagreements over wages

Key Account Manager

LLC «Schedro»

FMCG

6 місяців

10.2019 - 04.2020

Official site: https://en.schedro.ua/
Major Duties:

  • Fulfilling strategic sales and incomes
  • Developing and implementing a sales strategy, evaluating economic efficiency, taking corrective actions to implement the plan, managing debt of clients
  • Formation, approval and control of the budget spending• Conducting of the annual negotiations (reconcilement of commercial conditions and contracts)
  • Identifying new sales opportunities within existing and prospective clients
  • Management of the product line and retail price• Attending retail sales channel for identifying development potential• Analysis activities of the competitors and making a reaction
    Achievements:
  • Negotiated annual contracts with key clients upon the required deadlines for 2020 - Velyka Kishenia, Billa, Furshet, Kolo (September-November 2019)
  • Conducted two waves of revaluations for the entrusted networks, in two commodity categories, out of the contract terms (February-March 2020)
  • Optimized the processes of approval marketing activities with all of the key clients, agreed on annual promotional plans by SKU, periods and level of post compensation, according to assigned budget for 2020 (November 2019)
    Reason of dismissal:
  • Moved to a higher position

Key Account Manager

«Biosphere Corporation»

FMCG

7 років 8 місяців

08.2011 - 03.2019

Official site: https://biosphere-corp.com/us/
Major Duties:

  • Fulfilling strategic sales and incomes
  • Developing and implementing a development strategy, evaluating economic efficiency, taking corrective actions to implement the plan, managing debt of clients
  • Formation, approval and control of the budget spending
  • Conducting of the annual negotiations
    (negotiation of commercial terms and contracts)
  • Identifying new sales opportunities within existing and prospective clients
  • Management of the product line and retail price
  • Attending retail outlets, to identify development potential
  • Analysis activities of the competitors and making a reaction
  • Reporting
    Achievements:
  • Reached a record growth sales level 2018/2017 - 56%
  • Reduced commercial conditions for a number of networks: Eco and Evrotek• Used the annual marketing budget strictly within the limits provided by the strategic planning for each network
    (list below)
  • Annual implementation of strategic plans by networks: Mega Market, Eco, Evrotek, Furshet, Nova Linia and Velyka Kyshenia
    Reason of dismissal:
  • Forced to retire for family reasons

Area Sales Manager

LLC «Leader Snack»

FMCG

10 місяців

10.2010 - 07.2011

Official site: https://leader-snack.com.ua/en/
Major Duties:

  • Implementation of the sales plan, distribution and special projects in accordance with the company's strategy
  • Discover and development of new sales channels,
    as well as getting of the profitable contracts
  • Ensuring the installation and accounting of commercial equipment
  • Manage a group of exclusive supervisors and sales representatives selection and training
  • Monitoring and planning the inventory of products in the warehouses of distributors
  • Receivables control
  • Monitoring compliance with price policy
  • Reporting
    Achievements:
  • Recruited from scratch: 16 sales representatives,
    3 supervisors
  • Activated of 1020 retail outlets for the first 3 months
    Reason of dismissal:
  • Moved to Key Account Sales Department

Sales department supervisor

JSC «AVK»

FMCG

2 роки 2 місяці

07.2008 - 08.2010

Official site: https://avk.ua/int/ru
Major Duties:

  • Development of a sales plan for the assigned territory
  • Increasing the indicators of qualitative and quantitative distribution
  • Control over the rational use and installation of the company's commercial equipment
  • Search for new sales channels and building effective routes for the movement of sales representatives
  • Conducting auditoriums and field trainings. for the sales team, market visits (store-check) and audit
  • Recruitment, hiring, adaptation, training. personnel, setting goals and objectives, motivation and evaluation of personnel
  • Reporting
    Achievements:
  • Achieved a high annual sales growth rate (2008/2009): in monetary terms +34%,
    in kind terms +27%
  • Activated - 22 new outlets in the territory
    (second half of 2008)
  • Introduced into regular work - "Thomas-Kilmann" test, to determine the degree of ability (inclination) to learn, at the interview stage
    Reason of dismissal:
  • Moved to a higher position

Sales department supervisor

JSC «Roshen»

FMCG

11 місяців

05.2007 - 04.2008

Official site: https://www.roshen.com/ua/en/
Responsibilities and achievements
are available on request
Reason of dismissal: moving to Kyiv

Sales department supervisor

JSC «KONTI»

FMCG

1 рік 6 місяців

11.2005 - 04.2007

Official site: https://konti.ua/en
Responsibilities and achievements
are available on request
Reason of dismissal: moved to a leading company
in the confectionery segment

Ключова інформація

  • Managerial cycle
  • Difficult negotiations
  • Managing business profitability
  • Conducting trainings
  • Analytical skills

Навчався в 2 закладах

Uman Agrarian State University

Economist, Accounting and Audit

Uman, 2004

Kirovohgad Cybernetic and Technical College

Financier, Finance

Kropyvnytskyi, 2001

Володіє мовами

Англійська

поглиблений

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SpeakUp School

Російська

рідна

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Українська

рідна

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Курси, тренінги, сертифікати

«The Finance»

Kyiv, 2019

Successfully completed the training: 

task - «The Finance» 

school - CFO Club Ukraine

coach - Kolisnyk Mikhailo (Professor of Economics) 

duration - 1 day

«The mastery of negotiations»

Kyiv, 2017

Successfully completed the training: 

task - «The mastery of negotiations»

school - New Real Goal School

coach - Natalia Petrova 

duration - 1 day

«The culture of effective management»

Dnipro, 2017

Successfully completed the training:

task - «The culture of effective management»

school – Biosphere Corporation

coach - Beloshapka Vladislav (Doctor of Economic Sciences)

duration.- 3 modules, 6 months

Speak Up English School

Kyiv, 2017

Completed Speak Up English School, certificated, acquired knowledge - Advanced level

«Managerial competence»

Kyiv, 2011

Successfully completed the training: 

task - «Managerial competence» 

school - Golden Staff

coach - Yana Demchenko 

duration - 2 days

American English Center

Kyiv, 2011

Completed the advanced level of instruction (5semesters) of American English Center’s language course

Сертифікат цифрової грамотності від Дія. Цифрова освіта

Переглянути

Додаткова інформація

COMPUTER SKILLS

  • Confident user - MS Office, СRM, 1C, Spot2D, Bitrix24, etc
  • Certified by the "Diya" portal, according to the results of state testing,Digigram 2.0 -
    the general level of knowledge is high (C1) https://tinyurl.com/ywrpuus7

ADITIONAL INFORMATION

  • My portfolio: https://tinyurl.com/35v7wcbb
  • References are available on request
  • Availability of own employee training programs
  • Driving license - B category
  • Ready to business trips

Dmytro Mykolayovych

Commercial Director

Київ

41 рік

Активно шукає роботу

повна зайнятість

Характер роботи: віддалена робота, гібридна, в офісі/на місці

Оновлено 3 дні тому