Працював в 9 компаніях 17 років 5 місяців
FMCG
Chief Sales and Marketing Officer
«Keratin Europa»
FMCG
1 рік 4 місяці
09.2022 - 12.2023
Official site: https://keratin-europa.com/
Major Duties:
- Organization and management of financial and economic
e-Commerce activities of the company - Implementation of monthly profit and turnover plans, as well as effective use of budget funds
- Effective management of the company's marketing department and sales department teams
- Ensuring financial results by implementing plans and tasks within the specified deadlines
- Development and implementation of the business strategy for the next three years
(pricing, planning of sales, costs and profits, budgeting and control of cash flows, effective investment) - Development of a marketing program and management of the company's marketing policy on the European market
- Regular monitoring and analysis of changes in the market, decision-making and response to changes
- Development and implementation of the company's SOP for work with personnel
(selection and hiring, training and adaptation, setting tasks and goals, motivation and team building, performance control, evaluation and analysis of personnel) - Conducting negotiations with the company's key partners, agreeing on terms of cooperation and monitoring their implementation
- Development and implementation of SOP, in the corporate model of work of sales and marketing department managers
(taught the team how to use a various methods of sales analysis in CRM, introduced standards for working with incoming leads and existing regular customers - wrote sales scripts, distributed all the clients to managers and areas of responsibility, for the list of the European countries) - Ensuring high liquidity indicators of products line and funds
- Analysis of economic indicators and reporting
Achievements: - Conducted a SWOT analysis of the business and identified the potential and the best ways for the company development,
on European market - Ensured the processes of rational profit distribution within the framework of the company's strategic development and effective investment – increased actives in 2023, by 213% (2023/22)
- Executed the annual profit plan of the Sales department, in 2023
- Signed new contracts for 2024, on favorable terms and guarantees for the company, with key partners of the business chain
("Natureza Cosmeticos" - main supplier of products and "DHL" - European logistics operator) - Formed a full-fledged and effective e-Commerce sales and marketing teams (23 people)
(collaboration of the sales and marketing departments, after the implementation of the e-Commerce SOP) - Created the "Portal for adaptation and development of employees
(for example: https://classroom.google.com/)
Reason of dismissal: - Lack of professional development
Sales Director
«Eco Vista»
FMCG
1 рік 1 місяць
05.2021 - 05.2022
Official site: https://ecovista.ua/en/
Major Duties:
- Ensuring an agreed level of business profitability and timely return of funds
- Planning and implementation of sales strategy and P&L management
(formation of the sales strategy of the department 2021/22, branding and listing the product line to the markets - development of design and slogans, definition of the target audience of consumers, brand registration, pricing, coordination of sales volumes with networks, etc.) - Using the "Managerial cycle" to create, train and develop a strong sales team
(selection and training of a sales team from scratch) - Systematization and template work
(prescribing and implementing chains of business processes, establishing interaction between departments) - Creation and maintenance of an organized system of document circulation
(including prolongation, signing of new contracts, work with primary documentation, payment of bills and categorization of the listed blocks) - Maintaining the volume of sales, assortment of products and selling prices, by tracking supply and demand, changes in trends, economic indicators, actions of competitors, changes in market prices and making optimal decisions
- Negotiations and communication with key customers
(annual negotiations and agreement for the next year - commercial conditions, "promo" schedules and volumes of turnover with networks) - Conducting quarterly meetings, presentations, negotiations, team trainings, master classes, workshops, tenders sales, creating a strong and friendly team, business scaling, etc.
- Analytics, reports and business trips
Achievements: - Achieved the target level of annual profit (2021) of the sales department
- Signed a 6 new contracts with national trade networks (September-November 2021)
- Re-signed overdue contracts for 6 operating networks (August-October 2021)
- Reduced the level of debt - from 77% to 18%
(June 2021/22) - Introduced 11SKU of the brand new packaged products TM "Eco Vista" into the trade networks - Novus, Velmart (January 2022)
Reason of dismissal: - Reduction due to war
National Sales Manager
«Fishki Food Distribution»
FMCG
1 рік 1 місяць
05.2020 - 05.2021
Official site: https://fishkifood.com.ua/
Major Duties:
- Development, setting and monitoring of the implementation of strategic and operational goals and objectives in the segment of key customers, according to the management cycle
- Ensuring the achievement of monthly and strategic sales results and financial goals of the company
- Building sales based on an individual approach to working with each client, identifying needs, agreeing and fulfilling monthly goals, as well as focusing on a long-term mutually beneficial partnership
- Conclusion and negotiation of profitable commercial terms of contracts with key customers and control of their observance in a timely manner
- Coordination with retail chains of annual promotional programs and regular analysis of the achievement of planned results, ongoing marketing campaigns and the use of the most effective in the future
- Achieving the goals of the sales department of the contract profitability, the established turnover plan, connecting new key customers, expanding the representation of SKUs in retail chains and listing new products
- Developing and implementing a development strategy, evaluating economic efficiency, taking corrective actions to implement the plan
- Constant monitoring of changes in the market, the actions of competitors and the prompt response of the company, in such conditions to maintain business efficiency
- Team Building, coaching the sales team and monitoring the application of requirements for sales techniques, presentations, negotiations and established company standards
- Control of the implementation of contractual terms and the correct management of document flow, with the aim of timely repayment of accounts receivable
- Reporting in accordance with the regulated requirements of the company
Achievements:
- Agreed commercial terms of cooperation and signed contracts for new key clients: Auchan, Epicenter, Expansion, Kolo and Cooker
- Negotiated with potential clients, agreed on a listing in the category, share of representation and contract terms, for the AVIKO trademark in a number of retail chains: ATB, Epicenter, Velyka Kyshenia, EKO, Auchan, Cooker, Kolo, Novus and Varus
- Introduced in the company standards, on an ongoing basis, the drawing up of a weekly schedule for planning the activities of managers and regular store-check procedures
Reason of dismissal: - Disagreements over wages
Key Account Manager
LLC «Schedro»
FMCG
6 місяців
10.2019 - 04.2020
Official site: https://en.schedro.ua/
Major Duties:
- Fulfilling strategic sales and incomes
- Developing and implementing a sales strategy, evaluating economic efficiency, taking corrective actions to implement the plan, managing debt of clients
- Formation, approval and control of the budget spending• Conducting of the annual negotiations (reconcilement of commercial conditions and contracts)
- Identifying new sales opportunities within existing and prospective clients
- Management of the product line and retail price• Attending retail sales channel for identifying development potential• Analysis activities of the competitors and making a reaction
Achievements: - Negotiated annual contracts with key clients upon the required deadlines for 2020 - Velyka Kishenia, Billa, Furshet, Kolo (September-November 2019)
- Conducted two waves of revaluations for the entrusted networks, in two commodity categories, out of the contract terms (February-March 2020)
- Optimized the processes of approval marketing activities with all of the key clients, agreed on annual promotional plans by SKU, periods and level of post compensation, according to assigned budget for 2020 (November 2019)
Reason of dismissal: - Moved to a higher position
Key Account Manager
«Biosphere Corporation»
FMCG
7 років 8 місяців
08.2011 - 03.2019
Official site: https://biosphere-corp.com/us/
Major Duties:
- Fulfilling strategic sales and incomes
- Developing and implementing a development strategy, evaluating economic efficiency, taking corrective actions to implement the plan, managing debt of clients
- Formation, approval and control of the budget spending
- Conducting of the annual negotiations
(negotiation of commercial terms and contracts) - Identifying new sales opportunities within existing and prospective clients
- Management of the product line and retail price
- Attending retail outlets, to identify development potential
- Analysis activities of the competitors and making a reaction
- Reporting
Achievements: - Reached a record growth sales level 2018/2017 - 56%
- Reduced commercial conditions for a number of networks: Eco and Evrotek• Used the annual marketing budget strictly within the limits provided by the strategic planning for each network
(list below) - Annual implementation of strategic plans by networks: Mega Market, Eco, Evrotek, Furshet, Nova Linia and Velyka Kyshenia
Reason of dismissal: - Forced to retire for family reasons
Area Sales Manager
LLC «Leader Snack»
FMCG
10 місяців
10.2010 - 07.2011
Official site: https://leader-snack.com.ua/en/
Major Duties:
- Implementation of the sales plan, distribution and special projects in accordance with the company's strategy
- Discover and development of new sales channels,
as well as getting of the profitable contracts - Ensuring the installation and accounting of commercial equipment
- Manage a group of exclusive supervisors and sales representatives selection and training
- Monitoring and planning the inventory of products in the warehouses of distributors
- Receivables control
- Monitoring compliance with price policy
- Reporting
Achievements: - Recruited from scratch: 16 sales representatives,
3 supervisors - Activated of 1020 retail outlets for the first 3 months
Reason of dismissal: - Moved to Key Account Sales Department
Sales department supervisor
JSC «AVK»
FMCG
2 роки 2 місяці
07.2008 - 08.2010
Official site: https://avk.ua/int/ru
Major Duties:
- Development of a sales plan for the assigned territory
- Increasing the indicators of qualitative and quantitative distribution
- Control over the rational use and installation of the company's commercial equipment
- Search for new sales channels and building effective routes for the movement of sales representatives
- Conducting auditoriums and field trainings. for the sales team, market visits (store-check) and audit
- Recruitment, hiring, adaptation, training. personnel, setting goals and objectives, motivation and evaluation of personnel
- Reporting
Achievements: - Achieved a high annual sales growth rate (2008/2009): in monetary terms +34%,
in kind terms +27% - Activated - 22 new outlets in the territory
(second half of 2008) - Introduced into regular work - "Thomas-Kilmann" test, to determine the degree of ability (inclination) to learn, at the interview stage
Reason of dismissal: - Moved to a higher position
Sales department supervisor
JSC «Roshen»
FMCG
11 місяців
05.2007 - 04.2008
Official site: https://www.roshen.com/ua/en/
Responsibilities and achievements
are available on request
Reason of dismissal: moving to Kyiv
Sales department supervisor
JSC «KONTI»
FMCG
1 рік 6 місяців
11.2005 - 04.2007
Official site: https://konti.ua/en
Responsibilities and achievements
are available on request
Reason of dismissal: moved to a leading company
in the confectionery segment
Ключова інформація
- Managerial cycle
- Difficult negotiations
- Managing business profitability
- Conducting trainings
- Analytical skills
Навчався в 2 закладах
Uman Agrarian State University
Economist, Accounting and Audit
Uman, 2004
Kirovohgad Cybernetic and Technical College
Financier, Finance
Kropyvnytskyi, 2001
Володіє мовами
Англійська
поглиблений
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SpeakUp School
Російська
рідна
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Українська
рідна
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Курси, тренінги, сертифікати
«The Finance»
Successfully completed the training:
task - «The Finance»
school - CFO Club Ukraine
coach - Kolisnyk Mikhailo (Professor of Economics)
duration - 1 day
«The mastery of negotiations»
Successfully completed the training:
task - «The mastery of negotiations»
school - New Real Goal School
coach - Natalia Petrova
duration - 1 day
«The culture of effective management»
Successfully completed the training:
task - «The culture of effective management»
school – Biosphere Corporation
coach - Beloshapka Vladislav (Doctor of Economic Sciences)
duration.- 3 modules, 6 months
Speak Up English School
Completed Speak Up English School, certificated, acquired knowledge - Advanced level
«Managerial competence»
Successfully completed the training:
task - «Managerial competence»
school - Golden Staff
coach - Yana Demchenko
duration - 2 days
American English Center
Completed the advanced level of instruction (5semesters) of American English Center’s language course
Додаткова інформація
COMPUTER SKILLS
- Confident user - MS Office, СRM, 1C, Spot2D, Bitrix24, etc
- Certified by the "Diya" portal, according to the results of state testing,Digigram 2.0 -
the general level of knowledge is high (C1) https://tinyurl.com/ywrpuus7
ADITIONAL INFORMATION
- My portfolio: https://tinyurl.com/35v7wcbb
- References are available on request
- Availability of own employee training programs
- Driving license - B category
- Ready to business trips
Dmytro Mykolayovych
Dmytro Mykolayovych
Commercial Director

Київ
Активно шукає роботу
повна зайнятість
Характер роботи: віддалена робота, гібридна, в офісі/на місці
Оновлено 3 дні тому