• Developed Price & Promo strategy in “Business to Consumer Sales Channel” to deliver Annual Targets, using advanced demand and revenue forecasting algorithms (self-made excel modeling tool);
• Provided strong analytics to Leadership Team, found list of white spots to drive business in Q4 2023;
• Implemented advanced analysis of core Sales and promotional KPIs, that helped to identify margin growth opportunities.

- Developed & implemented core processes: weekly demand forecasting, P&L reports for each key account, promotional cost management and efficiency assessment algorithms (ROI based);

- Improved pricing system, brought transparency to commercial terms;

- Developed Power BI tool to control distributors’ pricing, discounts, margins and profits;

- Made active account base census;

- Improved intelligence and sales force efficiency analytics, implemented client base classification, benchmarking, rating and improved analytics of secondary sales in Spot2D (CMR-system);

- Improved innovations pricing / promo strategy process;

- Developed x-channel promo strategy (incl calendarization);

- Prepared and maintained differentiated pricing execution to recover gross margin;

- Kicked-off pricing strategy and policy development.

• IS&OP - implementation, support & management of an integrated planning system from sales forecasting to material procurement planning.
• Provided integration of forecasting, planning, target setting and reporting across all functions.
• Increased planning accuracy – which led to cost optimization via procurement loss reduction, and Sales growth via making all historical sales factors transparent.

• Trade Marketing and Sales strategy (3-5 years horizon) development and alignment with Execution team with further implementation.
• Analysis of short-term (within 1 year) competitive activities and development of countermeasures to achieve a competitive advantage.
• Development of effective trade marketing activations for key clients.

• Deferatiated Base Pricing strategy development (Regional pricing; differentiated pricing (distribution channels, categories, segments, packaging) and Innovations’ pricing)
• Determining effective discounts and mechanics of promotional activities (including: EDLP, Hi/Lo, BOGOF, Bundles etc)
• Lead Revenue managemnt reporting and analysis

• Pricing and Trade spends management to increase return on investment
• Development of layout (planograms) standards to improve Sales turnover;
• Analysis and identification of opportunities to increase company revenues with further support of implementation (mix management and new ways of promotion and distribution)

• Procurement, maintanance of trade marketing and Sales equipment (coolers, post- (pre-) mix etc) & control of effective placement
• Capabilty training programs for Trade equipment procurement, maintanance and Sales teams (implementation of PepsiCo standards)
• Sales and Logistics reporting transformation (QlikView implementation)
• Routing for Sales and Logistics (UPS territory planner)

• Support-goods Procurement process systematization and improvement (cost reduction through process centralization, conducting effective tender committees).
• Preparation, organization, and support in the certification of the company in accordance with ISO 9000; 14000; 18000 quality standards.
• Organization and management of a unit for centralized (national) servicing of the key client METRO C&C (improving service quality and increasing sales).

• Budgeting (P&L, Cash Flow, Cash plan etc)
• Operational cycle management and stock optimization
• Analysis of distribution ROI

Internal (for Leadershop team) and External (for Ministry of Industrial Policy of Ukraine) Financial Budgeting;

Financial reporting and Budget analysis;