Працював в 5 компаніях 7 років 10 місяців
FMCG, Реклама та PR-послуги, IT, Торгівля оптова / Дистрибуція / Імпорт-експорт
E-commerce & Performance Lead
BOB SNAIL
FMCG
3 роки 7 місяців
02.2023 - до теперішнього часу
- Developed and executed performance strategies to launch and scale the brand inthe USA, Canada, and EU markets.
- Managed full-funnel campaigns across Google Ads (Search, PMax, Demand Gen,Video), focusing on brand awareness and D2C growth.
- Managed storefront operations and advertising on Walmart Connect, Instacart, Thrive Market, Target, and Allegro, including initial setup and sales optimization.
- Evaluated effectiveness of promotion tools, monitored competitors, and managedbudget allocation to maximize ROI.
- Directed creative production by setting strategic tasks for designers andcopywriters; managed the brand’s YouTube channel growth.
Performance Marketing Specialist
Freelance
Реклама та PR-послуги
2 роки 1 місяць
08.2024 - 08.2026
- Launched and optimized ad campaigns for an accessories and bags brand, focusing on Google Shopping, Search, and PMax to drive sales.
- Scaled user acquisition for a QR Generator project (managed monthly budgets up to$300,000) and niche IT services via Google & Microsoft Ads.
- Developed promotion strategies for astrology, focusing on high-volume lead generation, ROI optimization, and creatives testing.
- Managed Google Ads for international exhibitions, focusing on global lead generation and high-volume attendee acquisition.
PPC Specialist
KIVORK
IT
2 роки 1 місяць
08.2022 - 08.2024
- Scaled global performance campaigns for an in-house flight booking product,managing high-volume acquisition in the competitive travel sector.
- Optimized bidding and account structures for international markets, maintainingtarget CPA while handling large-scale transaction data.
- Implemented data-driven strategies to increase ticket sales, focusing on cross-channel optimization and budget efficiency.
- Conducted rigorous A/B testing of ad copy and landing pages to improve conversionrates in a fast-paced, price-sensitive environment.
Junior PPC Specialist
Promodo
Реклама та PR-послуги
10 місяців
08.2021 - 05.2022
- Managed Google and Meta Ads campaigns for 7+ projects across E-commerce,FinTech, and EdTech sectors.
- Supported Senior specialists on 30+ complex projects, ensuring technical implementation of Search, Shopping, and Display campaigns.
- Handled daily campaign optimization and performance reporting, focusing onmeeting client KPIs and budget efficiency.
- Conducted A/B testing and keyword research to improve ad relevance and conversion rates in the Ukrainian and Moldovan markets.
Sales Manager
UBC Group
Торгівля оптова / Дистрибуція / Імпорт-експорт
2 роки 11 місяців
09.2018 - 08.2021
- Company products distribution (beer and beverage equipment)
- Product promotion
- Drafting contracts
- Sales plan implementation
- Educating new staff members
Ключова інформація
- Google Ads
- Microsoft Ads
- PPC Audit & Strategy
- Budget Management
- Market Analysis
- Strategic Planning
- Performance Reporting
- Google Analytics
- Time Management
- Looker Studio
- Retail Media
- Marketplace Management
- Meta Ads
- Walmart Connect (Walmart Ads)
- Roundel (Target Ads)
- Allegro Marketplace
- Allegro Ads
- Instacart Ads
- Staff mentoring
- Microsoft Office
Навчався в 2 закладах
National Technical University "Kharkiv Polytechnic Institute"
Master`s degree, Management, Management of entrepreneurial activity
Харьков, 2018
Kharkiv State Academy of Physical Culture
Bachelor's degree, Sport, Bachelor teacher of physical education; basketball coach.
Харьков, 2017
Володіє мовами
Англійська
середній
Російська
вільно
Українська
рідна
Курси, тренінги, сертифікати
Walmart Connect Ad Certification in Store ads (Walmart Connect)
https://connectacademy.walmartlearning.com/student/award/XLWNcJBZaMtsYAYvH1Z3rE37
Донорство крові: чому це важливо і як стати донором (by DonorUA) (Prometheus)
https://certs.prometheus.org.ua/cert/12ae68475ff9452ea02950a8ef945c8b
Instacart Ads (Instacart)
Просування на глобальних маркетплейсах (WebPromoExperts)
https://webpromoexperts.net/ua/my_certificate/?hash=eyJ1c2VyX2lkIjoyMzAwMzIsImdyb3VwSWQiOiI2MTIifQ%3D%3D#/
Increasing sales with Allegro Ads (Allegro)
Microsoft Advertising Search Certification (Microsoft)
https://www.credly.com/badges/8cb08290-b010-4969-9eff-4da1d34a3fe8/linked_in_profile
Microsoft Advertising Native & Display Certification (Microsoft)
https://www.credly.com/badges/bdb831c8-9ab5-454f-8cd3-d1fc40e94743/linked_in_profile
Contextual Advertising for Beginners (Promodo Academy)
https://drive.google.com/file/d/1TDjoYuCp1j7bKNnceZYnA7hWDg4JhBiC/view
Google Digital Academy (Skillshop) - Shopping Ads Certification
Google Digital Academy (Skillshop) - Google Analytics Individual Qualification
Google Digital Academy (Skillshop) - Google Ads Display Certification
Google Digital Academy (Skillshop) - Google Ads Search Certification
Google Digital Academy (Skillshop) - Google Ads Video Certification
ART LEMON - Контекстна реклама
Додаткова інформація
SUMMARY
Performance Marketing Specialist with 5 years of experience managingmulti-channel ad campaigns (Google Ads, Microsoft Ads, Meta Ads).Working with international markets, including the USA and Canada.Expertise in Search, PMax, Display, and Shopping advertising, from high-budget agency accounts to D2C brands. Focused on data-drivenoptimization and delivering measurable business results.
Кирило
Кирило
Digital marketing specialist
Харків
Готовий переїхати: Київ, Львів, Одеса
повна зайнятість, неповна зайнятість, проектна робота
Характер роботи: віддалена робота, гібридна, в офісі/на місці
Остання активність 7 годин тому