Strategy Development

• Market Research

Analyzing global and regional trends, industry best practices, and direct competitors — including their communication models, channel mix, content formats, acquisition logic, performance indicators, and overall marketing systems.

• Audience Research

Segmenting audiences using multiple approaches; mapping customer profiles, needs, pain points, and behaviors. Identifying how these factors align with business models, service delivery workflows, and product value.

• Brand Strategy

Building positioning and differentiation based on category trends, competitive landscapes, and audience insights.

Frameworks used: Brand Key Model, Brand Strategy Canvas, Value Proposition Canvas, TNS NeedScope Model.

• Communication Strategy

Developing structured communication roadmaps — defining platforms, messaging, content requirements, and funnel logic tailored to different audience segments.

• Branding

Working with design teams and providing detailed creative briefs to develop brand identity systems aligned with business goals and customer perception.

• Creative Campaigns

Collaborating with creative teams to produce strategy-driven campaigns with measurable KPIs and clear operational logic.

• Digital Marketing Strategy

Designing full digital ecosystems across acquisition, engagement, and retention. Integrating CRM logic, automation, analytics, funnels, and lifecycle communication.

Frameworks used: Customer Decision Journey, Jobs To Be Done, Flywheel Model.

Execution

• Websites

Creating detailed website structures, page logic, and copywriting. Defining technical SEO setup, schema requirements, platform integrations, and overall information architecture. Hands-on experience with WordPress and Wix.

• SMM

Developing social media strategies, briefing teams, and supervising execution to ensure alignment with brand, operations, and communication goals.

• Advertising

Running campaigns end-to-end when required: account setup, tracking configuration, target definition, funnel logic, and performance supervision.

• Content Production

Providing clear references, technical specs, and structural requirements for content creation. Coordinating with designers, copywriters, video teams, and SMM specialists to maintain consistency with branding and strategy.

• Events

Managing company-led events and coordinating brand participation at industry exhibitions. Handling materials, booth structures, logistics, and vendor communication.

• Webinars

Preparing topics, working with speakers, structuring presentation logic, and managing multi-platform livestreams.

• SEO & AI Optimization

Defining full website SEO structure, adapting pages and media for both traditional search and AI-driven search experiences. Preparing meta tags, image metadata, alt texts, and custom JSON-LD schema aligned with page intent.

• Direct Marketing

Designing email and SMS campaigns, sequences, and automated flows across marketing and operational touchpoints.

• CRM

Setting up CRM systems in collaboration with sales, operations, and service teams. Building pipelines, funnels, and entity logic; configuring automations and integrations.

• Integrations & Automations

Connecting platforms through automations triggered by events, status updates, service flows, or operational logic.

Platforms & Tools

• Key Platforms

Google, Instagram, LinkedIn, Facebook, YouTube, Yelp, WordPress, Wix

• Advertising & Analytics

Google Ads, Google Analytics, Google My Business, Google Tag Manager Meta Ads, Meta Business Suite, LinkedIn Campaign Manager, LinkedIn Ads, YouTube Studio

• SEO

Google Search Console, SEMRush, Ahrefs, Ayzeo, Soogle, Yoast SEO, Schema & Structured Data

• Design & Collaboration

Figma, Miro, Adobe Photoshop, Adobe Acrobat Pro, ABBY FineReader, Canva

• Email, Automation & Integrations

Mailchimp, SendPulse, Zapier

• CRM Systems

Monday.com CRM, Creatio CRM, Microsoft Dynamics CRM, G PLUS CRM, AmoCRM