• Own marketing strategy, planning, budgeting and execution across multiple companies providing end-to-end China-to-Ukraine logistics services, while leading an in-house marketing team and aligning priorities with the CEO and CSO.

• Built a marketing analytics and reporting framework connecting agency-generated leads with sales qualification and customer conversion, consolidating data from contractors, sales and community management to track lead quality, conversion rates and acquisition costs.

• Lead customer acquisition planning, coordinate external digital partners, test new channels and marketing ideas, and introduced structured SMM and competitor analysis processes.

• Remotely led marketing launches in Germany, Kazakhstan, Nigeria and South Africa, while supporting further development of the Polish market.

• Built a repeatable market-entry process and six-month launch plans covering competitor and customer research, positioning and USP adaptation, website setup, channel planning and performance tracking.

• Adapted positioning, communication and value propositions to local market conditions and B2B, B2C or hybrid business models.

• Coordinated launches across marketing, IT, sales, agencies and contractors, including digital acquisition and initial channel testing.

• Implemented dashboards and post-launch lead and customer feedback processes to refine positioning, communication and marketing activities.

• Conducted market research projects across healthcare, passenger transportation and IT in multiple markets across Europe, Africa and Asia, including Ukraine, Cyprus, Nigeria and Nepal.

• Analyzed competitive landscapes, market dynamics and customer segments, including identification of prospective customers and business opportunities.

• Conducted market, competitor and customer research for a new B2B/B2G UAV system in development, primarily targeting the US and European markets.

• Identified potential B2B leads and provided market insights to support future positioning and go-to-market decisions.

• Developed commercial and marketing materials and supported preparation for an industry exhibition.

• Conducted market research projects across healthcare, passenger transportation and IT in multiple markets across Europe, Africa and Asia, including Ukraine, Cyprus, Nigeria and Nepal.

• Analyzed competitive landscapes, market dynamics and customer segments, including identification of prospective customers and business opportunities.

• Led local marketing activities for the remote launch of FlixBus across five new markets, developing 6–12 month action plans based on competitor and customer research.

• Adapted global brand communication and proven practices from comparable FlixBus markets to local customer needs, while testing market-specific ideas.

• Planned and tested offline marketing activities, including radio, POSM distribution, promoter activities and partner activations.

• Developed B2B marketing collaborations with businesses, NGOs, universities and other organizations reaching relevant target audiences.

• Managed social media communications across Facebook, Twitter and Medium in a politically sensitive environment, adapting global content and developing original content based on independent research.

• Introduced new content formats that supported organic audience growth and prepared weekly performance reports.

• Executed recurring retail marketing campaigns across 250+ partner points of sale, managing campaign budgets and actual spend within approved frameworks.

• Managed campaigns end-to-end, from promotional mechanics and partner coordination to OOH and radio advertising, campaign landing pages, key visuals and supporting materials.

• Market research and analysis of the current situation, competitors, perspectives

• Market entrance strategy preparation

• Preliminary negotiations with potential partners