Digital Marketing Manager

Banza is a Ukrainian company, Creatio vendor  and TOP-partner. Through unique synergy of technologies, no-code process management and our expertise, we help to innovate business easily and drive industries’ digital transformation. Accelerate your sales, banking, logistics, manufacturing and customer service with our low-code IT-solutions.

We are looking for an enthusiastic Digital Marketing Manager  to help us develop, grow, and maintain our  inbound/outbound marketing strategy. 

You will plan, oversee and implement marketing activities and campaigns. You will build sustainable digital function in our сompany and will drive high leads through different digital channels in targeted US and European markets.

How we see you, our new colleague (Must have):

• You have 3+ years in digital marketing

• 2+ years of experience in B2B IT products and services promotion and lead generation (in-house or in agency)

• You are proficient in a wide range of digital marketing channels and instruments like PPC, social media engagement, email, content marketing and SEO etc

• You have successful experience in B2B company services promoting on LinkedIn, Facebook, Instagram, YouTube, Telegram and other platforms

• You are proficient in working with Google Analytics and Excel, some CRM, finding insights from data and making conclusions

• You have understanding and practically use such metrics as CTR, CPL, CPA, CPC, ROMI etc

• You are skilled in working with KPIs, planning, managing and controlling budgets.

• You’ve got your cases of extremely high conversion from what was agreed to what was done. The ideal candidate is an achiever, obsessed with getting tasks done.

• You have strong presentation skills

• You can comfortably negotiate with partners and contractors with your Upper Intermediate English

• You are a motivated, educated, open-minded, and tolerant individual.

• You propose innovative ideas and successfully implement them.

• You are eager to participate in the development and adaptation of a marketing automation tool.

• In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), Google Analytics, Google Tag Manager, Meta etc.

Nice-to-have / Will be a plus: 

• You have a solid understanding of basic UI/UX principles

• You’re well-versed in CRM systems and how they operate

• You also bring experience in digital marketing for international projects 

What You'll Work On / Expectations / Responsibilities:

• Annually develop and execute the company’s product and service promotion strategy to generate leads, expand the sales funnel, and drive B2B sales growth in the US and European markets

• Utilize both inbound and outbound approaches, launching, analyzing, and optimizing ad campaigns to hit KPIs, and evaluating the effectiveness of each initiative

• Email marketing: develop strategy, systematically collect contacts, segment the audience, design emails using builders, create message scripts and copy, and build a content plan for email campaigns.

• Collaborate with and manage tasks for the SEO team (external contractors) to ensure alignment with goals

• Work with Google Ads, Meta, LinkedIn, and YouTube to drive targeted traffic.

• Create landing pages and ensure proper work of the corporate website site: provision of relevant content, UI/UX, SEO optimization (there is a relaunching of the existing site in process now)

• Coordinate cross-functional work with brand managers, content creators, lead generation specialists, and the sales team.

• When necessary, recruit, manage, and oversee marketing contractors.

• Monitor and analyze the market, including geographical metrics, competitors, and industry trends.

• Use CRM systems to track progress, generate reports on individual performance and contractor work.

• Contribute as an expert in the development and adaptation of marketing automation tools.

We offer: 

• An office in the center of Kyiv and the possibility of remote work. 

• A transparent professional development plan. 

• Free corporate English lessons (twice a week, group lessons with professional teachers, Speaking Clubs). 

• All the necessary tools for work. 

• Volunteer projects and initiatives. 

• Opportunity to work in a team of strong professionals who have a lot to learn. 

• Progressive management, friendly atmosphere, and corporate culture with open communications.