• Improved existing product functionality based on user needs and product requirements, contributingto increased feature adoption.
• Adapted core product flows for a new market, ensuring responsive and scalable UI across differentdevices and screen sizes.
• Designed conditional verification flows, error states, and edge cases to reduce friction and improvetask completion. Improved account management and security-related experiences, focusing onusability and user needs.
• Redesigned authentication and identity verification flows for a mobile fintech product, improvingusability while meeting updated security requirements.
• Designed marketplace experiences covering product discovery, seller selection, cart, checkout,delivery, payment, order tracking etc.
• Redesigned the product website to clearly communicate its features, value proposition, and userbenefits.
• Designed a promotional landing page for a SaaS product to support its market launch and useracquisition.
• Collaborated with product and development teams to translate complex requirements into clear,user-friendly experiences.Created client-facing presentations and case studies, adapting complex product stories into visuallycompelling slide decks.

- Developed a website for a company specializing in electricity supply and related services

- Participated in a group project: redesign of an academy websiteAssisted in developing a brandbook

- Created advertising materials, including Google Ads banners, Facebook and social media creatives, and website visuals

- Designed posts and stories for a travel agency’s Instagram page