• Redesigning a B2B construction project management platform for a French SaaS client: mapped the full product (screens, flows, role-based views), identified missing pages and structural gaps, and planned a 3-stage redesign (UX analysis and concepts, full UI redesign, landing page).
• Defined project scope and delivery stages with the client, including a screen inventory and a phased payment structure.
• Designed ad banners (Google Ads, display and social), adapting each concept to the full set of required formats and sizes.
• Prepared Instagram and social media visuals and landing pages for small businesses (Figma, Framer).

• Redesigned authentication and identity verification flows for the client's mobile fintech app, improving usability while meeting updated security requirements.
• Designed conditional verification flows, error states and edge cases to reduce friction and improve task completion.
• Improved existing product functionality based on user and product requirements.
• Adapted core product flows for a new market, delivering responsive, scalable UI across devices and screen sizes.
• Designed an end-to-end marketplace flow from discovery to order tracking as clickable prototypes, raising task completion in usability tests by ~20% and halving developer handoff questions.
• Improved 5 core product flows based on user research and requirements, lifting completion rate on key flows by ~15% and reducing related support requests by a quarter.
• Redesigned the client's website: analysed competitors, updated the sitemap, and designed a site that attracted new clients.
• Designed a promotional landing page for a SaaS product to support its market launch and user acquisition.
• Prepared client-facing presentations and case studies that turn complex product stories into clear slide decks.
• Partnered with product and development teams to turn complex requirements into ready-for-handoff flows, cutting design-to-dev clarification requests and speeding releases.

• Designed 4 pages of a commercial website for an electricity supplier, increasing demo-request conversion in the first month after launch.
• Redesigned an academy website as designer and team lead: surveyed 50+ people, ran tree and usability testing, restructured navigation and strengthened the UI hierarchy.
• Developed a brandbook (logo, typography, colour palette, usage guidelines) that keeps the brand consistent.
• Designed Google Ads banners, Facebook and social media creatives, and website visuals, adapting each concept into the full set of required formats and sizes to keep the message consistent across channels.

Academy projects:

• Space Hub App (client mobile app): a workspace finder filtering by Wi-Fi, outlets, food and outage-friendly work instead of generic categories. Surveyed 25+ respondents, built 3 personas and reviewed 6 platforms, revealing irrelevant info and too few specific filters. Designed onboarding, list/map search, filters and venue pages in Figma; tested with 8 users.
• Designed Space Hub's owner web cabinet (dashboard, bookings, analytics, finance, loyalty, settings) from research to clickable prototype, replacing 3 tools; validated architecture with 3 owners.