Building a career in smm unit 2. smm research and insights unit 3. managing client and contractor relationships unit 4. smm positioning and branding unit 5. content marketing and ai - powered tools unit 6. community management unit 7. promotion strategy unit 8. targeted advertising unit 9. analytics and reportingsoft skills 2 classes, 2 hours tech skills (smm) 19 classes, 38 hours 18 assignments on tech skillscareer skills 2 classes, 4 hours 2 assignments on career skills 5 individual projects