Professional Experience

• Actively contributed to the marketing strategy and lifecycle management for 18 brands, including launching 18 SKUs.
• Directly involved in creating 25 advertising videos, including concept development, copywriting, and storyboard creation for 14 TV-commercials.
• Worked with 8 national KOLs, co-authoring scientific publications and conducting researchs.
• Personally designed the logo for the brand "Pektolvan" and participated in the creation of promotional websites for 5 brands.
• Planned and coordinated media placements for TV and online ads; managed the preparation, adaptation, and timely launch of TV ad campaigns for 2021.
• Actively involved in drafting and finalizing agreements for TV advertising placements.
• Proposed names for 5 brands, with 2 launched on the market; introduced 4 new products to the company’s portfolio.
• Conducted numerous presentations and training sessions for Medical Representatives, Regional Managers, and foreign branch employees.
• Developed an electronic system for automatic economic profiling of products in consumer categories, facilitating proposals for pharmacy chains.
• Organized and led the selection process for creative agencies.
• Contributed to the packaging design of over 10 products, also within AI tools.
• Responsible for marketing budget planning, adjustment, and monitoring within the department.
• Experienced in both new product branding and rebranding initiatives.
• Mentored 7 newcomers within the company’s program, with 5 successfully completing their onboarding, 4 still employed at the company, and one achieving career advancement within 3 years.
• Regularly fulfilled department head duties during periods of their absence.
• Organized numerous lectures, roundtables, and scientific-practical conferences for specialists.
• Led the organization of a 4-month nationwide competition with a final mega-concert in Kyiv featuring Dan Balan for over 450 winners (2018).
• Directed the organization, program development, and visual design of national events for pharmacists in celebration of Pharmacist Day (2019).
• Organized and created programs and visuals for national “roundtables” for pediatricians, as well as leisure events for pharmacist groups (2023, 2024).
• Actively participates in corporate life and leads a project focused on developing corporate culture within the company.
• Had a speech on the Second Partner Business Conference in Cologne, Germany, in Summer 2024, presenting a successful case study on "Bronkhalik" lozenges in the Ukrainian market.

• Successfully met sales targets for company products within the assigned territory (Rivne region).
• Worked closely with doctors, pharmacies, and regional pharmacy chains to achieve the company's goals in the region.

• Developed and managed the product assortment for pharmacy chains.
• Coordinated orders for pharmaceutical products.
• Maintained strong working relationships with suppliers.
• Oversaw the receipt and distribution of products.
• Responsible for setting pricing strategies.