Работала в 7 компаниях   8 лет 7 месяцев

Консалтинг / Аудит, АПК (Агропромышленный комплекс)

Senior Strategist

Kameneva agency

Консалтинг / Аудит

2 года 10 месяцев

01.2022 - по настоящее время

  • business & marketing analytics
  • trade marketing;
  • digital marketing
  • offline marketing
  • manage communications department

Chief Marketing Manager

LNZ Group

АПК (Агропромышленный комплекс)

4 года 2 месяца

09.2020 - по настоящее время

Brands:

1. FMCG (Zhaivir, Zolotysti, Khrustata Potata brands)

2. Agro (LNZ group, Universeed, Defenda brands)

3. Frozen berries (Tevitta brand)

  • Creation marketing strategies
  • 4P
  • business & marketing analytics
  • trade marketing;digital marketing
  • offline marketing
  • launch of 2 brands
  • relaunch of 2 brands
  • manage marketing department

Communications manage

LNZ Group

АПК (Агропромышленный комплекс)

10 месяцев

11.2019 - 09.2020

1. FMCG (Fc LNZ)

2. Agro (LNZ group, Universeed, Defenda brands)

  • Media strategy elaborating for all brands it include:
  • Managment with advertising campaigns' budget and ensure the budget is leveraged effectively to get market objectives
  • Attracting contractors for carrying out ad campaigns including film directors & adagencies, analyse the effectivity of ad campaigns
  • Building relationships regarding to the product with sales chains and planningevents to increase brand awareness
  • Adoption of brand booking, POS materials and another thing for market's trends
  • Management with & analyse of Brand KPIs (Brand Health, Brand Awareness)
  • launch of 1 brands
  • Marketing budget

Marketing specialist

LNZ Group

АПК (Агропромышленный комплекс)

1 год 4 месяца

07.2018 - 11.2019

Brands:

Agro (LNZ group, Universeed, Defenda brands)

Company brand strategy realization to Ukrainian market

Elaborating the concepts of ad videos and coordinating of contractors’ job to getting market objectives

Analyzing competitors' marketing activity and far the preparation ofrecommendations to Marketing Department regarding to company's marketingactivities improvement

Selection contractors and ordering POS materials and video content, controlling itswork

Marketing intern

Сингента/Syngenta

АПК (Агропромышленный комплекс)

1 год 2 месяца

04.2017 - 06.2018

Marketing Assistant

SVKA AGRO

АПК (Агропромышленный комплекс)

8 месяцев

12.2015 - 08.2016

Marketing assistant

Agrosolutions Ukraine

АПК (Агропромышленный комплекс)

1 месяц

07.2015 - 08.2015

Ключевая информация

Fluency in PC: standard MS Office package + additional programs, video editors (SonyVegas, Adobe Premier), graphic editors (Adobe Photoshop)

English - B1-B2

Category B driver's license. 10 years of experience.

Училась в 1 заведении

Національний університет біоресурсів і природокористування України

Marketing specialty, faculty of agricultural management,

Київ, 2018

Владеет языками

Английский

выше среднего

Украинский

родной

Катерина

Chief Marketing Manager

Киев

Голосеевский район, Святошинский район

28 лет

Активно ищет работу

полная занятость

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