- Created and executed a marketing strategy for a SaaS mobile vulnerability scanner in the US & global markets.
- Conducted in-depth market research to enhance product-market fit and drive expansion.
- Led a team consisting of a designer, lead generation manager, content managers, media editors, analysts, and developers to drive market expansion.
- Boosted traffic and lead generation by 100% through strategic content marketing, public relations, and email campaigns.
- Oversecured has been covered by Forbes, The Register, The Hacker News, Mashable, The Sun, and many others.

- Developed a Go-To-Market strategy to launch a mobile networking app in the UA & EU markets.
- Engaged in customer interviews and analyzed competitors and industry trends to inform marketing direction.
- Developed segmentation, ICP, value proposition, messages, positioning and plan of marketing activities.
- Collaborated closely with a cross-functional team, including a product manager, designer, SMM manager, PPC manager, developers, analyst, project manager, and marketing assistant to successfully launch the platform.
- Expanded the user base by securing 5000+ installs in just two months, utilizing referral programs, direct marketing, Meta ads, and digital PR initiatives.
- Utilized analytics to continuously optimize marketing campaigns for better ROI.

- Developed and implemented a Go-To-Market strategy to launch a recruitment marketplace for the construction industry in the UK.

- Developed segmentation, ICP, channels, messages and marketing plan. Forming and managing a marketing team.

- Collaborated closely with a cross-functional team including developers, data analyst, SMM manager, PPC manager, and lead generation manager.

- Attracted 1500+ B2B users in 4 months using direct marketing, Meta ads, Google UAC and LinkedIn outreach.

- Developed and implemented a marketing strategy to launch a sports venues and services marketplace in the Ukrainian market.

- Conducted customer interviews. Identified the most requested product features.

- Developing ICP, value propositions, messages, channels and marketing plan.

- Formed and managed a team consisting of a designer, SMM manager, PPC manager, and SEO agency to drive market growth.

- Managed activities: Google ads, SMM, Meta ads, partnerships, and Community building. Evaluated unit economics.

- The average monthly revenue growth reached 20%.

- Rebranded and re-launched a D2C online flower delivery service to increase sales.

- Conducted market research and competitive analysis.

- Developed Go-To-Market strategy including most profitable segments, ICP, messages, marketing channels and activities.

- Led a team consisting of a brand designer, SMM manager, PPC manager (Meta Ads, Google Ads), product manager, and creative producer to execute the multi-channel marketing strategy.

- The new product, brand, and multi-channel marketing activities increased revenue by 5x and doubled the average check.

- Directed the digital marketing campaign for a leading brand of wine to boost sales in the Ukrainian market.

- Developed segmentation, ICP, messages, and channels.

- Led a cross-functional team of a brand manager, designer, SMM manager, PPC manager (Meta ads, Google ads, YouTube ads), creative producer, and PR manager to achieve marketing goals.

- Achieved sales goals at a lower marketing cost than competitors.