- Control and optimization of current marketing channels and tools (Google Ads, Facebook Ads Manager, SEO, Email, Push);

- Thorough monitoring of Google Analytics for analyzing website traffic, transitions from various traffic sources;

- Creation of comprehensive digital strategies for social media promotion, product sales, and achieving target metrics;

- Search and implementation of new channels to scale traffic volumes and generate potential clients according to key KPIs;

- Reporting and analytics, tracking performance metrics (weekly and monthly);

- Task setting for design, IT, marketing departments, and controlling their execution;

- Development of annual and monthly budgets;

- Market analysis and search for new opportunities for company growth;

- Understanding the specifics of affiliate marketing and practical experience in partnership marketing;

- Understanding CPC/CPM/CPA/revshare models;

- Experience with tracking systems and TDS;

- Practical experience with mobile applications;

- Experience with ASO tools and app consoles;

- Setting up chatbots for Facebook, Telegram, Viber;

- Creation of engagement channels in chatbots and messengers.